Is the New Balance 740 good for running?

It is a lifestyle sneaker built on retro running design, not a modern training shoe. The cushioned midsole is fine for walking and light jogging, but runners wanting support and energy return should look at the brand's performance line.

How does the 740 fit compared with other New Balance models?

It runs on the narrow side, similar to other retro styles like the 530. If you are between sizes or have wide feet, going up a half size is the common fix.

How does the 740 compare with the New Balance 530?

Both are retro mesh-and-overlay lifestyle shoes. The 740 has a chunkier, more early-2000s profile and a bit more midsole cushioning, while the 530 is lighter and closer to a classic runner shape.

Is the 740 comfortable for standing all day?

Most owners say yes. The cushioned midsole takes the edge off hard floors, though the narrow fit means you should get the size right before relying on it for long shifts.

Does the mesh upper breathe well in hot weather?

Yes. The mesh upper is the main ventilation point, and owners report it stays comfortable in warm weather. The synthetic overlays add structure without blocking airflow much.

One pair of New Balance 740 sneakers. No extra laces or inserts are included.

Where is the New Balance 740 Black / Black U740BO2 cheapest?

At Walmart, for $104.95, as of our latest check.

What do buyers say about the New Balance 740 Black / Black U740BO2?

Rated 4.4 out of 5 from 763 ratings.

New Balance 740 Black / Black U740BO2

Best price now

$104.95at WalmartChecked Nov 10

Prices are checked against each store and labelled with when.

Visit Walmart

New Balance 740 Black / Black U740BO2

Best price now

$104.95at WalmartChecked Nov 10

Prices are checked against each store and labelled with when.

Visit Walmart

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Price facts

Last seen at $104.95 at Walmart on Nov 10.

Our take on the New Balance 740 Black / Black U740BO2

The New Balance 740 is a retro running-style sneaker revived from the brand's early 2000s archive, built on a mesh upper with synthetic overlays and a cushioned midsole. It sits as a lifestyle shoe rather than a performance runner, closer to the 530 and 1906R in shape than to a modern daily trainer. It suits people who want a chunky, heritage look for everyday wear and light walking. Owners rate it well overall, with most praise going to comfort and style and most complaints about fit running narrow and the shoe feeling heavy.

Best forEveryday casual wearRetro and Y2K-style outfitsStanding or walking for long stretchesBuyers wanting a cushioned lifestyle sneaker

Pros

Cushioned midsole absorbs impact on hard pavement
Breathable mesh upper with supportive synthetic overlays
Retro running silhouette that pairs with casual outfits
Solid build that holds up to daily wear
Comfortable straight out of the box for most wearers

Cons

Runs narrow, so wide feet may need a half size up
Heavier than a modern mesh trainer
Not a performance running shoe despite the running look
Break-in period reported by some owners

New Balance 740 Black / Black U740BO2 prices at every store

WalmartNew
In stockSold by The Spot ChicagoReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
$104.95Free shippingChecked Nov 10
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What reviewers say

4.4 / 5763 ratings

Buyers rate the 740 highly, mostly for comfort and the retro look. Complaints center on a narrow fit and a somewhat heavy feel underfoot.

What people mention

ComfortPraisedOwners say the cushioned midsole stays comfortable through long days on their feet.
FitCriticisedSeveral buyers find the shoe narrow and suggest sizing up or trying it on first.
StylePraisedReviewers like the retro running look and say it pairs easily with casual outfits.
WeightMixedSome wearers find it heavier than modern mesh sneakers, while others don't mind.
Break-inMixedA few owners report the shoe feels stiff for the first few wears before softening.

About the New Balance 740 Black / Black U740BO2

The New Balance 740 is a retro-inspired sneaker that draws on classic running design. It comes in black.

The upper is breathable mesh with synthetic overlays for a secure fit. The cushioned midsole absorbs shock. The shoe is made for daily wear.

Brand: New Balance
Style: U740BO2, Black / Black
Upper: Breathable mesh with synthetic overlays
Midsole: Cushioned, with shock absorption
Color: Black

Specifications

shoe_size: 4.5Source
color: BlackSource

Questions and answers

Is the New Balance 740 good for running?: It is a lifestyle sneaker built on retro running design, not a modern training shoe. The cushioned midsole is fine for walking and light jogging, but runners wanting support and energy return should look at the brand's performance line.
How does the 740 fit compared with other New Balance models?: It runs on the narrow side, similar to other retro styles like the 530. If you are between sizes or have wide feet, going up a half size is the common fix.
How does the 740 compare with the New Balance 530?: Both are retro mesh-and-overlay lifestyle shoes. The 740 has a chunkier, more early-2000s profile and a bit more midsole cushioning, while the 530 is lighter and closer to a classic runner shape.
Is the 740 comfortable for standing all day?: Most owners say yes. The cushioned midsole takes the edge off hard floors, though the narrow fit means you should get the size right before relying on it for long shifts.
Does the mesh upper breathe well in hot weather?: Yes. The mesh upper is the main ventilation point, and owners report it stays comfortable in warm weather. The synthetic overlays add structure without blocking airflow much.
What is in the box?: One pair of New Balance 740 sneakers. No extra laces or inserts are included.
Where is the New Balance 740 Black / Black U740BO2 cheapest?: At Walmart, for $104.95, as of our latest check.
What do buyers say about the New Balance 740 Black / Black U740BO2?: Rated 4.4 out of 5 from 763 ratings.