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The New Balance 740 is a retro running-style sneaker revived from the brand's early 2000s archive, built on a layered mesh, suede and leather upper over an EVA foam midsole. It sits as a chunkier, more cushioned alternative to slim lifestyle models like the 574, with reflective details and a rubber-and-plastic outsole for grip. The women's version comes in a wide width option, which is rare in this retro category. It suits people who want a roomy, stable everyday sneaker with a throwback look rather than a lightweight performance runner.
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Lowest price we've seen: $72.54 on Nov 9 at KICKS CREW. Tracked across 1 store since Nov 9.
Owners of the 740 line generally like the retro look and the cushioned, roomy fit, and wide-width buyers say the fit is a real advantage. Common complaints center on weight and bulk, and some find the sizing runs differently from other New Balance models.
