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New Balance Kids' 740 Bungee Lace

New Balance Kids' 740 Bungee Lace

4.7(2,000 ratings)

Best price now

$37.49at Zappos.comObserved at 11:58 PM

32% under what the other stores charge

Compared across 5 stores. Prices are checked against each store and labelled with when.

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Our take on the New Balance Kids' 740 Bungee Lace

The New Balance 740 is a kids' casual sneaker with a leather and mesh upper, EVA and polyurethane midsole, and rubber outsole. The bungee lacing lets kids slip them on without tying, and the mesh lining keeps feet breathable. It comes in medium and wide widths, in toddler through boys' sizes. At $37.49 at Zappos.com as of November 7, 2026, it sits at the low end of its recent price range across the five stores that carry it new.

Best forToddlers and young kids who can't tie laces yetParents who want a wide-width optionEveryday school and playground wearKids who need a breathable, cushioned sneaker
Pros
  • Bungee lacing makes them easy to pull on and off
  • Available in medium and wide widths
  • Breathable mesh upper with leather overlays
  • Cushioned EVA and polyurethane midsole
  • Durable rubber outsole
Cons
  • Bungee laces can't be tightened much for a custom fit
  • Mostly mesh upper offers less structure than full leather
  • Limited color choices in some sizes

New Balance Kids' 740 Bungee Lace prices at every store

  • Zappos.comNew

    In stock

    $37.49Observed at 11:58 PM
    Visit Zappos.com
  • DICK'S Sporting GoodsNew

    In stock

    $43.17Observed at 11:58 PM
    Visit DICK'S Sporting Goods
  • Finish LineNew

    In stock

    $55.00+ $8.00 shippingObserved at 11:59 PM
    Visit Finish Line
  • JD SportsNew

    In stock

    $55.00+ $8.00 shippingObserved at 11:59 PM
    Visit JD Sports
  • Level ShoesNew

    In stock

    $80.00+ $26.00 shippingObserved at 11:59 PM
    Visit Level Shoes

Also available at

  • Champs SportsCheck price at Champs Sports
  • Foot LockerCheck price at Foot Locker
  • HibbettCheck price at Hibbett
  • JourneysCheck price at Journeys
  • Kids Foot LockerCheck price at Kids Foot Locker
  • New BalanceCheck price at New Balance
  • ScheelsCheck price at Scheels
  • Shop SimonCheck price at Shop Simon
  • WSSCheck price at WSS
  • Foot LockerCheck price at Foot Locker

Store links may earn us a commission. Some prices via Klarna.

New Balance Kids' 740 Bungee Lace price history

Lowest price we've seen: $33.75 on Nov 7 at Foot Locker. Tracked across 15 stores since Nov 7.

What reviewers say

  • 4.7 / 52,000 ratings

With 4.7 out of 5 from about 2,000 ratings, owners are largely happy with the 740. Parents praise how easy the bungee laces are for young kids and how well the shoes hold up.

What people mention
  • Bungee lacingPraisedParents say kids can slip the shoes on without help and don't need to tie anything.
  • ComfortPraisedOwners report the cushioned midsole keeps kids comfortable through a full day.
  • DurabilityPraisedReviewers say the rubber outsole and stitched upper hold up to rough play.
  • FitMixedSome parents find the fit narrow, while others say the wide width solves it.
  • Lace tensionCriticisedA few owners say the bungee laces stretch out and no longer hold the foot snugly.

Specifications

Width
Width Medium, Width Wide
Department
Boys', Kids', Toddler, Baby
Material
Genuine Leather, Mesh, Rubber
Fashion Sneaker
Yes
Closure Style
Lace-up
Style
Casual
Type
Sneakers
Breathable

Questions and answers

Are these good for a toddler who can't tie shoes?
Yes. The bungee laces are fixed and stretch, so kids step in and pull them on without tying.
Do they come in wide widths?
Yes. The 740 is offered in medium and wide widths, which helps kids with wider feet.
How does the 740 compare with the New Balance 574?
The 740 is lighter and more breathable thanks to its mesh upper, while the 574 has more leather and a sturdier feel.
Are they true to size?
Most owners say they run true to size, though some parents of kids with wide feet size up or choose the wide width.
When is the best time to buy?
The $37.49 at Zappos.com as of November 7, 2026 is already near the low end of its recent range, so waiting for a deeper cut may not pay off.
What's in the box?
One pair of sneakers. The bungee laces come pre-strung and don't need replacing.
Where is the New Balance Kids' 740 Bungee Lace cheapest?
At Zappos.com, for $37.49, 32% under what the other stores charge, as of our latest check.
What do buyers say about the New Balance Kids' 740 Bungee Lace?
Rated 4.7 out of 5 from 2,000 ratings.
Where can I buy the New Balance Kids' 740 Bungee Lace?
14 stores we checked sell it, including Finish Line, JD Sports, Level Shoes, Zappos.com, DICK'S Sporting Goods.

Stores we've priced the New Balance Kids' 740 Bungee Lace at

  • dickssportinggoods.com deals and prices
  • Finish Line deals and prices
  • Foot Locker deals and prices
  • Journeys deals and prices
  • Kids Foot Locker deals and prices
  • Scheels deals and prices
  • Zappos.com deals and prices

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Yes
Support Type
Cushioning
Outsole Material
Rubber Outsole
Size (US)
8, 5.5Source
Fastening
LacedSource
Color
BlackSource
Outsole
Plastic, RubberSource
Age Group
ToddlerSource
Lining
Mesh, TextileSource
Gender
UnisexSource
Upper Material
Mesh, LeatherSource
Midsole
Polyurethane, EVASource
Insole
TextileSource