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The New Balance 740 is a kids' casual sneaker with a leather and mesh upper, EVA and polyurethane midsole, and rubber outsole. The bungee lacing lets kids slip them on without tying, and the mesh lining keeps feet breathable. It comes in medium and wide widths, in toddler through boys' sizes. At $37.49 at Zappos.com as of November 7, 2026, it sits at the low end of its recent price range across the five stores that carry it new.
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Lowest price we've seen: $33.75 on Nov 7 at Foot Locker. Tracked across 15 stores since Nov 7.
With 4.7 out of 5 from about 2,000 ratings, owners are largely happy with the 740. Parents praise how easy the bungee laces are for young kids and how well the shoes hold up.