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NovaHair
NovaHair Instant Dye Shampoo

NovaHair Instant Dye Shampoo

4.7(631 ratings)

Best price now

$21.99at AmazonChecked 7 h ago

37% under what the other stores charge

Compared across 8 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. As an Amazon Associate, Deal.ai earns from qualifying purchases.

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Price facts

  • Best price today: $21.99 at Amazon (checked Nov 15, 2026).
  • Checked at 8 stores.

Our take on the NovaHair Instant Dye Shampoo

NovaHair Instant Dye Shampoo is a color-depositing shampoo that tints hair in the shower, aimed at people who want to refresh or change shade without a salon visit or a separate dye kit. It works like a normal shampoo, so it suits anyone who finds box dye messy or slow. Its appeal is convenience rather than full gray coverage or a dramatic lift, and it sits alongside other rinse-out color shampoos rather than permanent dyes. Buyers rate it highly overall, though results depend on starting shade and hair porosity.

Best forRefreshing faded color between salon visitsQuick shade change without a dye kitPeople who dislike the mess of box dyeTinting gray strands and roots
Pros
  • Applies like ordinary shampoo, no mixing
  • Covers gray strands and roots gradually
  • Leaves hair feeling soft rather than stripped
  • Simple to repeat for a deeper result
  • Works on a range of natural and colored hair
Cons
  • Color builds gradually, not in one wash
  • Results vary with starting shade and porosity
  • Not a substitute for permanent dye or lightening
  • Can stain hands, towels and light surfaces
  • Fades with repeated washing

NovaHair Instant Dye Shampoo prices at every store

  • NovaHairNew

    In stockReturn policy

    $34.95Checked 7 h ago
    Visit NovaHair
  • Nova HairNew

    In stock

    $34.95Free shippingChecked 7 h ago
    Visit Nova Hair
  • Mainmarket onlineNew

    In stock

    $11.25+ $49.99 shippingChecked 7 h ago
    Visit Mainmarket online
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $21.99Checked 7 h ago
    Visit Amazon
  • kieneiNew

    Availability unknown

    $33.00Checked 7 h ago
    Visit kienei
  • Hudson & PineNew

    Availability unknown

    $33.99Checked 7 h ago
    Visit Hudson & Pine
  • LimuzaNew

    Availability unknown

    $39.99Checked 7 h ago
    Visit Limuza
  • GoSupps BeautyNew

    Availability unknown

    $39.99Checked 7 h ago
    Visit GoSupps Beauty

Store links may earn us a commission.

NovaHair Instant Dye Shampoo price history

Lowest price we've seen: $11.25 on Nov 15 at Mainmarket online. Tracked across 7 stores since Nov 15.

What reviewers say

  • 4.7 / 5631 ratings

Reviewers rate it highly and mostly praise how easy it is to use and the soft feel it leaves. Many say color builds over several washes rather than instantly, and some note uneven results or staining.

What people mention
  • Ease of usePraisedReviewers like that it applies like a normal shampoo with no mixing.
  • Color buildMixedMany say the shade deepens over several washes rather than in one.
  • Gray coveragePraisedOwners report gray strands and roots get tinted with repeated use.
  • StainingCriticisedSome mention staining on hands, towels and bathroom surfaces.
  • FadingCriticisedColor fades with regular washing, so upkeep is needed.

About the NovaHair Instant Dye Shampoo

Covers grey hair in under 10 minutes – Achieve rich, natural looking colour without lengthy salon appointments. Lasts up to 6 weeks – Enjoy long-lasting grey coverage with fewer touch ups. No mixing required – Apply like a shampoo for a quicker, cleaner colouring experience. Restores a more youthful appearance – Instantly transforms visible greys into vibrant, darker looking hair. Colours, cleanses & conditions in one step – Saves time while leaving hair soft and manageable. Suitable for all hair types – Works effectively on straight, wavy, curly, and coily hair textures. Deep conditioning ingredients – Help keep hair smooth, shiny, and hydrated after colouring. Helps minimise scalp irritation – Ginseng, reishi mushroom, and saponin extracts help support scalp comfort during colouring.

Questions and answers

Does it color hair in one wash?
No. Most reviewers say the shade builds gradually over several washes. One wash gives a light tint at most.
Will it cover gray hair?
It tints gray strands and roots over repeated use. It is not a permanent dye, so coverage is softer than a box dye.
Can it lighten dark hair?
No. It deposits color and cannot lift or lighten existing pigment. It works best on light to medium starting shades.
How often should I use it?
Use it in place of your regular shampoo as often as you like until you reach the shade you want, then less often to maintain it.
Does it damage hair?
Reviewers say hair feels soft rather than dry after use. It is a rinse-out product, not a bleach or permanent dye.
Will it stain my hands or shower?
Some users report staining on hands, towels and light surfaces. Rinse promptly and wear gloves if your skin stains easily.
Where is the NovaHair Instant Dye Shampoo cheapest?
At Amazon, for $21.99, 37% under what the other stores charge, as of our latest check.
What do buyers say about the NovaHair Instant Dye Shampoo?
Rated 4.7 out of 5 from 631 ratings.
Where can I buy the NovaHair Instant Dye Shampoo?
8 stores we checked sell it, including NovaHair, Amazon, Mainmarket online, kienei, Hudson & Pine.

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