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The Novilla Queen 12" Gel Memory Foam Mattress is a medium-firm all-foam bed with a gel-infused memory foam top layer meant to sleep cooler than plain memory foam. It is 12 inches thick, carries OEKO-TEX certification for its textiles, and comes in white and gray. At $289 at Lowe's as of November 7, 2026, it sits at the low end of what a queen gel memory foam mattress costs.
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Lowest price we've seen: $119.99 on Nov 7 at Novilla. Tracked across 2 stores since Nov 7.
With 4.3 out of 5 from about 1,400 ratings, most owners find the Novilla comfortable for the money and easy to set up. Complaints center on heat, soft edges and the mattress softening sooner than expected.

