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A 1 fl oz facial oil from NOW built around bakuchiol, a plant-derived retinol alternative. It is a day serum with an oily texture, aimed at fine lines and firmness without the irritation retinol can cause. At $15.94 at Shop Simon as of November 8, 2026, it is the only new price listed, so there is no recent range to compare it against.
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Out of stockSold by US Trade EntReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
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Lowest price we've seen: $13.74 on Nov 9 at Primary Wellness; highest $15.94 on Nov 8. Tracked across 14 stores since Nov 8.
Bakuchiol serums in this price bracket are generally described as mild and non-irritating, with slower visible results than retinol.
BREAKTHROUGH BEAUTY PRODUCTS: From some of the world's top beauty experts, Now Beauty combines on trend hair and skincare research with healing, nourishing ingredients, crafting a collection of high-performance blends and treatments. RESTORES AND REFINES: Now Beauty’s facial serum is a blend of natural ingredients (such as Bakuchiol and Avocado) works to correct redness, improve firmness, and smooth texture, leaving your face calm and refreshed. ANTI AGING SERUM: The gentle Bakuchiol and Amaranth Seed Oil in this skin tightening serum help to target signs of aging and environmental damage, reducing the appearance of fine lines, deep wrinkles, and hyperpigmentation. SKIN BRIGHTENER: This face serum for glowing skin also infuses the skin with brightening, texture-refining, and tone-evening benefits over time, helping you wake up a dull, tired complexion. The result is awakened, brighter skin with an improved, even tone. EASY ADDITION TO SKIN CARE ROUTINE: The Bakuchiol serum is fast absorbing, melting into skin instantly after application, making it easy to use daily for your morning and evening skincare rituals. GENTLE ON SKIN: This retinol-free skin brightening serum is easy on sensitive skin and has NO sulfates or parabens, which can cause irritation.
