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Deal.ai › NOW Sports
NOW Sports
NOW Sports Whey Protein Isolate

NOW Sports Whey Protein Isolate

4.6(310 ratings)

Best price now

$37.99at Muscle & StrengthChecked 1 h ago

16% under what the other stores charge

Compared across 7 stores. Prices are checked against each store and labelled with when.

Visit Muscle & Strength

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Price facts

  • Lowest price today: $37.99 at Muscle & Strength (checked Nov 9, 2026).
  • Checked at 7 stores.

Our take on the NOW Sports Whey Protein Isolate

NOW Sports Whey Protein Isolate is an unflavored whey isolate powder with 25 g of protein and 110 calories per scoop, plus naturally occurring BCAAs. It is Informed Sport steroid tested, non-GMO, kosher dairy and halal, and it skips artificial sweeteners like aspartame, sucralose and acesulfame-K. The unflavored format makes it easy to add to smoothies, coffee or baking without a sweetener aftertaste, which sets it apart from flavored mass-market isolates. Reviewers call it clean and easy to digest, though some find the plain taste hard to take in shakes and a few question the scoop weight against the stated serving size.

Best forDaily protein top-ups for active adultsPeople avoiding artificial sweetenersSmoothies, coffee and baking where flavor is unwantedAthletes who want a steroid-tested isolate
Pros
  • 25 g protein and 110 calories per scoop
  • Unflavored, so it blends into almost anything
  • No artificial sweeteners, soy free, non-GMO
  • Informed Sport steroid tested and GMP quality assured
  • Mixes easily without a gritty texture
  • Light on the stomach for most users
Cons
  • Plain taste is unpleasant to some in shakes or cereal
  • Scoop reportedly weighs more than the stated 28 g
  • About 19 servings per container, so it runs out fast
  • One reviewer reported constipation
  • Costs more than some competing isolates

NOW Sports Whey Protein Isolate prices at every store

  • Vitacost.comNew

    In stock

    $44.14Free shippingChecked 1 h ago
    Visit Vitacost.com
  • PureFormulas.comNew

    In stock

    $44.99Free shippingChecked 1 h ago
    Visit PureFormulas.com
  • Blue Sky VitaminNew

    In stock

    $49.99Free shippingChecked 1 h ago
    Visit Blue Sky Vitamin
  • ThinSlim FoodsNew

    In stock

    $42.99+ $9.99 shippingChecked 1 h ago
    Visit ThinSlim Foods
  • ApteczkaNew

    In stock

    $64.49Free shippingChecked 1 h ago
    Visit Apteczka
  • Muscle & StrengthNew

    Availability unknown

    $37.99+ $5.89 shippingChecked 1 h ago
    Visit Muscle & Strength
  • TargetNew

    Availability unknown

    $47.99Free shippingChecked 1 h ago
    Visit Target

Also available at

  • AmazonCheck price at Amazon
  • Grove CollaborativeCheck price at Grove Collaborative
  • iHerbCheck price at iHerb
  • nowfoods.comCheck price at nowfoods.com
  • WalmartCheck price at Walmart

NOW Sports Whey Protein Isolate price history

Lowest price we've seen: $37.99 on Nov 10 at Muscle & Strength. Tracked across 12 stores since Nov 10.

What reviewers say

  • 4.6 / 5310 ratings

Buyers rate it highly for clean ingredients, easy mixing and gentle digestion, and many repurchase it. The main complaints are the plain taste and the short supply per container.

What people mention
  • MixabilityPraisedBuyers say it dissolves easily and does not leave a grainy texture.
  • TasteCriticisedSome find the unflavored powder unpleasant in shakes or cereal.
  • IngredientsPraisedReviewers value the lack of artificial sweeteners and the soy-free, non-GMO formula.
  • DigestionMixedMost say it is easy on the stomach, but one buyer reported constipation.
  • Serving sizeCriticisedA reviewer says the scoop weighs much more than the stated 28 g, so the nutrition panel may mislead.
  • ValueMixedSome call it good value for the size, while others say it costs more than rival brands and runs out quickly.

From Vitacost.com

  • 100% whey protein isolate powder, unflavored
  • 25 g protein per serving
  • Naturally occurring BCAAs
  • Soy free, no artificial sweeteners (no aspartame, sucralose or acesulfame-K)
  • Informed Sport steroid tested, kosher dairy, non-GMO, halal, GMP quality assured
  • Bioavailable and easily digested; ideal for active individuals
Sizes
1.2 lbs (544 g)
Materials
Whey protein isolate, sunflower lecithin (<1%). Contains milk.
Sizing
Serving size is 1 level scoop (28 g); about 19 servings per container.
Care
Store in a cool, dry, dark place after opening.
Guarantee
100% authentic: products sourced directly from brands or authorized distributors, no third-party resellers, stored and shipped in conditions that ensure quality
In the box
1.2 lbs (544 g) container of unflavored whey protein isolate

About the NOW Sports Whey Protein Isolate

Description

Protein Powder

With BCAAs

25 g Protein

Soy Free

No Artificial Sweeteners

No Aspartame

No Sucralose

No Acesulfame-K

Informed Sport - We Test You Trust

Steroid Tested

Kosher Dairy

Non-GMO

Halal

GMP Quality Assured

NOW® Whey Protein Isolate is a high quality protein that is both bioavailable and easily digested. Whey protein has naturally occurring branched-chain amino acids (BCAAs). NOW® Whey Protein Isolate is ideal for active individuals.

Whey protein is considered to have the highest biological value (BV) of any protein source - superior in essential amino acid content to beet, milk, casein or soy. Expiration Date 08/01/2029 00:00:00

UPC 733739021724 Ingredients Whey protein isolate, sunflower lecithin (<1%).

Contains milk.

Packaged and quality tested in the USA.

Not manufactured with yeast, wheat, gluten, soy, corn, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens. Suggested Use Add 1 level scoop daily to 8 oz of cold water, milk, or your favorite juice. Stir or blend. Warnings Use this product as a food supplement only. Do not use for weight reduction.

Natural color variation may occur in this product.

This product is sold by weight not volume.

Store in a cool, dry, dark place after opening.

What buyers say

Buyers like
  • Mixes easily and dissolves well without a grainy texture
  • Unflavored option is versatile for smoothies, baking, coffee and keto recipes
  • No artificial sweeteners, soy free, clean ingredients
  • Easily digested and light on the stomach
  • Good quality and value for the size
  • Repurchased often for workouts and daily protein needs
Buyers complain about
  • Taste is awful in shakes or cereals for some
  • Scoop weighs much more than the stated 28 g, so nutrition details may be misleading
  • Caused constipation for one reviewer
  • A bit more expensive than other brands
  • Small size runs out quickly for some

Specifications

Flavor
Unflavored
Form
Powder
Protein Grams Per Serving
25 g
Protein Type
Whey Protein Isolate
Typical Users
Active individuals
Sugar Content
0g (Total Sugars)
Fat Content
0g (Trans Fat)

Questions and answers

Is this whey isolate or concentrate?
It is 100% whey protein isolate, the more filtered form with most lactose and fat removed. That makes it a better fit than concentrate for people who are lactose sensitive.
Does it contain artificial sweeteners?
No. It has no aspartame, sucralose or acesulfame-K, and the only added ingredient is a small amount of sunflower lecithin.
How does it compare with flavored whey isolates?
You give up convenience and taste but gain versatility: it adds protein without changing the flavor of smoothies, coffee or baked goods. Flavored isolates usually cost less per serving but bring sweeteners and flavoring.
Is it tested for banned substances?
Yes. It carries Informed Sport certification and is steroid tested, which matters for competitive athletes subject to drug testing.
How many servings are in a container?
About 19 servings of one level scoop each. Heavy daily users will go through a container quickly.
How should I use it?
Add one level scoop to 8 oz of cold water, milk or juice and stir or blend. It is a food supplement, not a weight-loss product.
Where is the NOW Sports Whey Protein Isolate cheapest?
At Muscle & Strength, for $37.99, 16% under what the other stores charge, as of our latest check.
What do buyers say about the NOW Sports Whey Protein Isolate?
Rated 4.6 out of 5 from 310 ratings. Buyers like: Mixes easily and dissolves well without a grainy texture; Unflavored option is versatile for smoothies, baking, coffee and keto recipes; No artificial sweeteners, soy free, clean ingredients. Common complaints: Taste is awful in shakes or cereals for some; Scoop weighs much more than the stated 28 g, so nutrition details may be misleading.
Where can I buy the NOW Sports Whey Protein Isolate?
12 stores we checked sell it, including Muscle & Strength, ThinSlim Foods, Vitacost.com, PureFormulas.com, Target.

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Stores we've priced the NOW Sports Whey Protein Isolate at

  • Target deals and prices
  • Walmart deals and prices

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All NOW Sports deals and products →
Number Of Servings
About 19
Diet / Weight Loss System
No
Free Of
Soy-Free
Highlighted Diets
Calorie-restricted diet
Certifications
GMP Quality Assured
Dietary Information
Non-GMO
Ingredients
Whey Protein Isolate
Amino Acid Type
BCAAs
Highlighted Ingredients
BCAAs
Multipack Quantity
1
Texture
Creamy