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Optimize B2B Lead Scoring with AI & Google Sheets Workflow

Optimize B2B Lead Scoring with AI & Google Sheets Workflow

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$25.27at N8N CommerceChecked Nov 11

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  • Last seen at $25.27 at N8N Commerce on Nov 11.

Our take on the Optimize B2B Lead Scoring with AI & Google Sheets Workflow

This is an n8n automation template that scores and enriches B2B leads using AI. It takes company details from a Tally form, fetches the company's website, and runs the text through three chained GPT-4 agents to normalize data, extract intelligence, and assign a score with next actions. Results are logged to Google Sheets. It suits marketing and sales ops teams with n8n and OpenAI access who want to cut manual lead research. Rivals include native CRM scoring and other automation templates, but this one bundles website analysis and multi-step AI reasoning in a single workflow.

Best forMarketing teams fielding inbound B2B leadsSales ops building automated qualificationn8n users with OpenAI accessSaaS companies scoring on tech stack and size
Pros
  • Automates website research and lead scoring end to end
  • Three chained GPT-4 agents separate cleaning, extraction, and scoring
  • Logs enriched data and reasoning to Google Sheets
  • Custom scoring criteria via form input
  • Built on n8n, so steps can be modified or extended
Cons
  • Requires n8n, OpenAI API, Tally, and Google Sheets accounts
  • Relies on website content, which may be outdated or incomplete
  • GPT-4 API calls add usage cost and latency
  • No built-in CRM integration; Sheets only by default
  • Scoring quality depends on how criteria are written

Optimize B2B Lead Scoring with AI & Google Sheets Workflow prices at every store

  • N8N CommerceNew

    In stockPriced in GBP (£18.99)

    $25.27Checked Nov 11
    Visit N8N Commerce

About the Optimize B2B Lead Scoring with AI & Google Sheets Workflow

This is an n8n workflow that scores and enriches inbound B2B leads. Marketing teams submit company details through a Tally form: company name, LinkedIn URL, website URL, and custom scoring criteria. The workflow then fetches the company's homepage and converts it to readable text.

The page text passes through three chained OpenAI GPT-4 agents. The data normalization agent standardizes and cleans the input data. The intelligence extraction agent analyzes the website content to identify tech stack, industry signals, and company size indicators. The lead scoring agent evaluates the lead against your criteria and assigns a grade with a recommended next action.

Every scored lead is logged to Google Sheets with a timestamp, enriched company data, the score, the reasoning, and a sales recommendation. Uses include SaaS lead qualification, giving sales reps pre-qualified leads, tracking lead quality patterns, and researching large numbers of companies without manual website reviews.

Platform
n8n automation workflow
Input
Tally form with company name, LinkedIn URL, website URL, and custom scoring criteria
AI agents
3 chained OpenAI GPT-4 agents: data normalization, intelligence extraction, lead scoring
Output
Google Sheets log with timestamp, enriched company data, score, reasoning, and sales recommendation
Integrations
Tally forms, OpenAI GPT-4, Google Sheets, HTTP Request nodes, LangChain agents
Website analysis
Fetches the homepage and converts it to text to identify tech stack, industry signals, and company size indicators

Questions and answers

What do I need to run this workflow?
You need an n8n instance, an OpenAI API key with GPT-4 access, a Tally form, and a Google Sheets account. The workflow connects these services.
How does the scoring work?
Three GPT-4 agents run in sequence: one normalizes input, one extracts tech stack and company signals from the website, and one scores the lead against your criteria and suggests next actions.
Can I change the scoring criteria?
Yes. The Tally form includes fields for custom scoring criteria, so you can adjust what the scoring agent evaluates without editing the workflow.
Does it work for any industry?
It is built for B2B lead qualification and works best when the company website clearly states its industry, tech stack, and size. Highly technical or sparse sites may yield weaker signals.
Where are the results stored?
Scored leads are logged to Google Sheets with timestamps, enriched data, scores, reasoning, and sales recommendations. You can add other destinations by extending the workflow.
Is this a one-time purchase or a subscription?
This is a workflow template. You run it in your own n8n instance and pay for the underlying services (OpenAI, n8n if self-hosted or cloud) separately.
Where is the Optimize B2B Lead Scoring with AI & Google Sheets Workflow cheapest?
At N8N Commerce, for $25.27, as of our latest check.