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Oral-B iO10

Oral-B iO10

Best price now

$355.00at eBayVerified

Compared across 2 stores. Prices are checked against each store and labelled with when.

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Our take on the Oral-B iO10

The Oral-B iO10 is Oral-B's top-tier rechargeable electric toothbrush, with a magnetic drive, five cleaning modes, and a 360-degree visible pressure sensor that lights up when you press too hard. It adds Bluetooth app coaching and a fast magnetic charger with a charging station. At $355 at eBay as of November 5, 2026, it sits at the top of the iO line's price range, well above the iO4 and iO5.

Best forBuyers who want Oral-B's most advanced brushing feedbackPeople who like app-guided coaching and progress trackingAnyone prone to brushing too hardGift buyers looking for a premium electric toothbrush
Pros
  • 360-degree visible pressure sensor gives clear red, green and white feedback
  • Five cleaning modes cover daily, sensitive and whitening needs
  • Magnetic drive delivers smooth, quiet brushing compared with older Oral-B models
  • Bluetooth app tracks technique and coverage
  • Fast magnetic charging station with a 3-hour charge time
Cons
  • Premium price, roughly double the mid-range iO models
  • App features are only useful if you actually brush with your phone nearby
  • Charging station takes up counter space
  • Replacement iO brush heads cost more than standard Oral-B heads

Oral-B iO10 prices at every store

  • eBayOpen box

    Availability unknownSold by jcs_computer_store (99.3% positive, 92,100 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $179.99Free shippingVerified
    Visit store
  • eBayNew

    Availability unknownSold by luminausa (100% positive, 18 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $355.00Free shippingVerified
    Visit store
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $380.00+ $46.22 shippingObserved at 5:03 PM
    Visit store

Oral-B iO10 price history

Lowest price we've seen: $380.00 on Nov 5 at Amazon. Tracked across 1 store since Nov 5.

What reviewers say

Owners of the iO series generally rate the magnetic drive and pressure sensor highly, calling the brushing feel smoother and quieter than older Oral-B brushes. The main complaints are the price and the sense that the app adds little for the money.

What people mention
  • Pressure sensorPraisedOwners say the 360-degree light ring makes it obvious when they press too hard.
  • Cleaning feelPraisedThe magnetic drive is described as smoother and gentler than older oscillating Oral-B brushes.
  • NoisePraisedReviewers find it quieter than previous Oral-B models.
  • PriceCriticisedMany say it costs too much compared with the iO4 and iO5 for similar cleaning.
  • AppMixedSome like the coaching and tracking; others find it unnecessary.
  • Brush headsCriticisediO replacement heads are noted as more expensive than standard Oral-B heads.

Specifications

Charging time
3 hoursSource
Cleaning modes
5 Cleaning ModesSource
Pressure sensor
360 Visible Pressure SensorSource
Brushing timer
2 Minute TimerSource

Questions and answers

Is the Oral-B iO10 worth it over the iO4 or iO5?
The iO10 adds a visible 360-degree pressure sensor, five modes and app coaching. If you mainly want the magnetic drive, the cheaper iO4 and iO5 clean similarly for less.
How long does the battery last and how long to charge?
Oral-B rates the iO10 for about two weeks of twice-daily brushing. A full charge on the magnetic station takes about 3 hours.
Do I need the app to use it?
No. The brush works on its own with the pressure sensor and 2-minute timer. The Bluetooth app only adds tracking and coaching.
Which brush heads fit the iO10?
It uses Oral-B iO replacement heads, not the older standard Oral-B heads. iO heads come in Ultimate Clean, Gentle Care and whitening versions.
What's in the box?
You get the iO10 handle, a brush head, the magnetic charging station and a travel case, depending on the bundle.
When is the iO10 cheapest?
It tends to drop during Black Friday, Prime Day and holiday sales. At $355 at eBay as of November 5, 2026, it is near the top of its range, so waiting for a sale is reasonable.
Where is the Oral-B iO10 cheapest?
At eBay, for $355.00, as of our latest check.
Where can I buy the Oral-B iO10?
2 stores we checked sell it, including eBay, Amazon.

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Buying guides that pick the Oral-B iO10

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All Oral-B deals and products →
App connectivity
Bluetooth ConnectivitySource
Charging type
Fast Magnetic ChargerSource
Number of levels
7 xSource
Charging variant
Charging stationSource
Length
25.90 cmSource
Width
18.10 cmSource
Height
10.20 cmSource
Weight
919 gSource