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Paul Mitchell Instant Moisture Daily Shampoo is a salon-brand cleanser for dry, damaged and color-treated hair. It leans on panthenol and hydrating agents to add moisture, shine and a little body while protecting color. It suits people who wash daily and want a gentle, moisturizing lather rather than a heavy treatment. Compared with drugstore hydrating shampoos it is milder and more color-conscious, but it is not a deep-repair product for severe damage.
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Lowest price we've seen: $23.94 on Nov 10 at Shop Simon. Tracked across 1 store since Nov 10.
Owners generally like it as a gentle everyday shampoo that leaves hair soft and shiny without stripping color. Critics say it can leave hair flat or under-cleansed if they use a lot of styling product, and some dislike the fragrance.
