39% under what the other stores charge
Compared across 11 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. As an Amazon Associate, Deal.ai earns from qualifying purchases.
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Superior Preference is L'Oréal's long-running permanent at-home hair color, sold as a single kit with a translucent gel dye and a Care Supreme Conditioner with Shine Serum. It is built around shine and fade resistance, with color claimed to hold for up to nine weeks and resist dull or brassy tones from root to tip. The shade range is unusually wide, spanning blondes, browns, blacks and reds, so most shoppers can find a match. It suits people who color at home and want a predictable, glossy result rather than a dramatic change, and it competes with other drugstore permanents on shade choice and the conditioning step rather than on speed.
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Lowest price we've seen: $8.97 on Nov 12 at Amazon. Tracked across 10 stores since Nov 12.
Owners of Superior Preference generally report glossy, natural-looking color and good gray coverage, and many repurchase the same shade for years. Complaints center on fading sooner than expected for some shades and on the dye being runny or drying during processing.
L'Oreal Paris Superior Preference is a permanent at-home hair color kit. It uses a translucent gel formula and is made to give shiny, luminous color. The brand has made it since 1973.
The color is designed to resist fading for weeks and not look dull or brassy from root to tip. It works on blonde, brown, black and red hair. The kit includes Care Supreme Conditioner with Shine Serum, which helps keep color vibrant and hair silky and shiny.
Superior Preference comes in over 50 shades.
