31% under what the other stores charge
Compared across 3 stores. Prices are checked against each store and labelled with when.
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Lowest price we've seen: $24.00 on Nov 12 at vipoutlet.com. Tracked across 3 stores since Nov 12.
New packaging, new value – same award-winning formula! Now includes a Pro Boost Seal Hair Treatment. SALON-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality hair color for multi-tonal, natural-looking results, and 100% gray coverage. Works on all hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist-tested, and is clinically-proven to be non-damaging to hair and to improve the condition of your hair according to an independent clinical study. Full of hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. Free of harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, phthalates-free, SLS-free, gluten-free, and titanium-dioxide-free. Leaping Bunny certified, which is the international gold standard of cruelty-free beauty. Cream-based color is easy to apply to roots for precise coverage. One Radiant Hair Color Kit has everything you need to color at home with confidence with easy-to-follow step-by-step instructions for salon-gorgeous results, at home. The kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo and Conditioner, and an instruction booklet. This high-performance professional 5-minute boost treatment locks in color and helps prevent fading.
• Bonus! Includes Pro Boost Seal Hair Treatment – 5-minute boost treatment locks in color and helps prevent fading.
• Packaging May Vary
• 100% gray coverage
• Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types
• Works in as little as 35 minutes
• Thick cream color: no drips, no mess, no harsh smell
• Leaves hair feeling healthy, conditioned, and shiny
• Made with ingredients you can feel good about: keratin, argan oil, and ginseng root extract
• Free from harsh ingredients: ammonia, PPD, resorcinol, paraben, phthalates, SLS, gluten, and titanium dioxide
• Cruelty-free: not tested on animals
• Sustainable packaging
• Made in Italy
• For best results, stay within two shades of your natural color
• Multi-Award-Winning Formula: Proud recipient of the 2025 Cosmopolitan Holy Grail Beauty Award, 2024 Marie Claire Skin and Hair Award, 2021 Allure Best of Beauty Award and 2022 Good Housekeeping Beauty Award for excellence in color and care
