What color is #04 Ember exactly?

It is a dark khaki base with a gold metallic shimmer. On the lid it reads as an olive-brown with a warm glint rather than a flat brown.

Is it good for a natural daytime look?

Yes, if you keep the line thin and close to the lashes. The metallic sheen is soft, but a heavier line pushes it toward evening.

The soft glide lets you blend it right after application. Once set it holds, so work quickly if you want a diffused edge.

It is softer and warmer than black, so it defines without a harsh line. Black gives more contrast; Ember gives more depth and shimmer.

Warm and medium skin tones get the most from the khaki-gold balance. Cooler tones can still wear it as a softer alternative to brown.

At Editorialist, for $32.00, as of our latest check.

Rated 4.3 out of 5 from 3 ratings.

14 stores we checked sell it, including Selfridges, Editorialist, Harrods, Nordstrom, Sephora.

$32.00at EditorialistChecked 22 h ago

Compared across 14 stores. Prices are checked against each store and labelled with when.

It checks today's price at every store, compares the alternatives and answers in about a minute.