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Primal Fuel is a vanilla coconut whey protein isolate powder from Primal Kitchen, the brand known for paleo-friendly condiments and supplements. Each serving delivers 10g of protein from whey isolate with 1g of sugar, and the tub holds about 40 servings. The low protein count per scoop is the main trade-off: most whey isolates pack 20–25g per serving, so this suits people who want a small protein top-up in coffee or a light smoothie rather than a full post-workout shake. It is certified gluten-free and marketed toward paleo and keto eaters.
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Lowest price we've seen: $36.99 on Nov 9 at Thrive Market. Tracked across 3 stores since Nov 9.
Rated 4.7 out of 5 across 844 ratings, buyers largely praise the taste and how well it blends. The recurring complaint is the low protein per serving relative to other whey powders.

