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PRIME Protein Shake is a ready-to-drink chocolate shake with 32g of milk protein per 11 fl oz bottle, sold in 12-bottle packs. It competes with RTD shakes like Muscle Milk, Fairlife Core Power and Orgain, and its main draw is the high protein load in a single small bottle. It suits people who want a grab-and-go post-workout or meal-gap drink without mixing powder. The trade-off is that milk protein brings lactose and calories, so it is not a fit for dairy-free or very calorie-strict diets.
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Lowest price we've seen: $35.88 on Nov 11 at Amazon; highest $39.95 on Nov 9. Tracked across 2 stores since Nov 9.
Reception for PRIME's RTD protein shakes is generally positive on taste and convenience, with the high protein count per bottle called out as the reason to buy. Criticism centers on sweetness and on the milk base, which rules it out for lactose-sensitive drinkers.