PRIME TIME Hydrate & Glow Primer is an ultra-light serum primer that hydrates, plumps and adds a soft-radiant glow with mineral pigments. It preps skin for makeup, improves bare skin and claims up to 24 hours of makeup wear. The formula is vegan, cruelty-free and free of fragrance, parabens, sulfates and gluten, which puts it alongside clean-glow primers from brands like e.l.f. and Milk Makeup. It suits dry or dull skin and anyone who wants a lit-from-within base rather than a mattifying grip primer.
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Rated 4.6 out of 5 from 612 ratings, buyers largely praise the light texture, the healthy glow and how well makeup sits over it. Complaints center on the dewy finish being too much for oily skin and the tint not matching every skin tone.
PRIME TIME Hydrate & Glow Primer is an ultra-light serum primer. It plumps skin's hydration, boosts glow and evens skin tone with mineral pigments, leaving a soft-radiant finish.
It preps skin for makeup and improves the look of bare skin. It is formulated to extend makeup wear up to 24 hours. A naturally-derived humectant smooths and plumps skin, and the primer instantly brightens skin with a healthy glow that flatters all skin tones.
It instantly boosts skin's hydration levels by 42% and plumps hydration over time. It is dermatologist-tested.
