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Prospecting and Lead Generation

Prospecting and Lead Generation

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$115.91at Masterworks Business Success AcademyChecked Nov 11

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Price facts

  • Last seen at $115.91 at Masterworks Business Success Academy on Nov 11.

Our take on the Prospecting and Lead Generation

This is a two-hour training course on prospecting and lead generation for sales and marketing professionals. It covers classic methods like cold calling, direct mail and trade shows alongside modern channels such as social networks, search engine marketing, email and display ads, plus personal branding, webinars, blogging and video. It also walks through the sales pipeline from first contact to close, with follow-up and lead tracking. At two hours it is a broad orientation rather than a deep certification program, so it suits people new to structured prospecting or teams wanting a shared vocabulary more than veterans seeking advanced tactics.

Best forSales reps new to structured prospectingSmall business owners building a lead pipelineMarketing staff who need a shared channel overviewTeams wanting a short refresher on follow-up and tracking
Pros
  • Covers both traditional and digital prospecting channels in one sitting
  • Short two-hour format fits around a workday
  • Includes pipeline stages from first contact to close
  • Addresses common lead-generation pitfalls and how to avoid them
  • Touches on content, webinars and personal branding as lead sources
Cons
  • Two hours leaves little depth on any single channel
  • No hands-on practice or tool walkthroughs described
  • Broad audience focus means parts may not apply to every role
  • Advanced practitioners will find much of it familiar

Prospecting and Lead Generation prices at every store

  • Masterworks Business Success AcademyNew

    In stockShips from Canada · priced in CAD (CA$165.00) · duties may applyReturn policy

    $115.91Checked Nov 11
    Visit Masterworks Business Success Academy

About the Prospecting and Lead Generation

Prospecting and Lead Generation is a 2-hour course for sales and marketing professionals. It teaches how to identify and nurture potential customers, and it stresses making prospecting a consistent priority. Participants learn to identify their ideal prospects and choose the most effective ways to reach them.

The course covers traditional prospecting methods such as cold calling, direct mail and trade shows. It also covers modern approaches including social networks, search engine marketing, email marketing and display advertising. Further lead generation ideas include personal branding, webinars, blogging and video content.

It addresses common lead generation pitfalls and how to avoid them, such as diversifying channels and consistently providing value. Other topics include educating prospects through content, standing out from the competition, and reliably fulfilling customer needs. The course follows the sales pipeline from initial contact to closing a deal, with attention to follow-up communication and tracking lead activities. Participants also learn to assess the return on investment of their strategies and to build lasting customer relationships based on professionalism, reliability and integrity.

Duration
2 hours
Audience
Sales and marketing professionals
Traditional methods
Cold calling, direct mail, trade shows
Modern methods
Social networks, search engine marketing, email marketing, display advertising
Other lead sources
Personal branding, webinars, blogging, video content
Also covers
Sales pipeline, follow-up communication, lead tracking, return on investment, customer relationships

Questions and answers

How long is the course?
It runs two hours. That makes it a short overview of prospecting and lead generation rather than an in-depth certification.
Who is it aimed at?
Sales and marketing professionals who want to identify ideal prospects and pick effective channels to reach them. It suits newcomers and teams wanting a common framework.
What topics does it cover?
Cold calling, direct mail, trade shows, social networks, search engine marketing, email, display advertising, personal branding, webinars, blogging and video, plus pipeline management and follow-up.
Does it cover digital channels or only traditional ones?
Both. Traditional methods are paired with social, search, email and display advertising, so you get a full channel map.
Will it help with follow-up and tracking?
Yes. The course covers the sales pipeline from initial contact to close and stresses effective follow-up and tracking of lead activity.
Is it useful for experienced salespeople?
Less so. Veterans will recognize most tactics; the value is in the consolidated overview and the pitfalls section.
Where is the Prospecting and Lead Generation cheapest?
At Masterworks Business Success Academy, for $115.91, as of our latest check.