Prospecting and Lead Generation
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This is a two-hour training course on prospecting and lead generation for sales and marketing professionals. It covers classic methods like cold calling, direct mail and trade shows alongside modern channels such as social networks, search engine marketing, email and display ads, plus personal branding, webinars, blogging and video. It also walks through the sales pipeline from first contact to close, with follow-up and lead tracking. At two hours it is a broad orientation rather than a deep certification program, so it suits people new to structured prospecting or teams wanting a shared vocabulary more than veterans seeking advanced tactics.
In stockShips from Canada · priced in CAD (CA$165.00) · duties may applyReturn policy
Prospecting and Lead Generation is a 2-hour course for sales and marketing professionals. It teaches how to identify and nurture potential customers, and it stresses making prospecting a consistent priority. Participants learn to identify their ideal prospects and choose the most effective ways to reach them.
The course covers traditional prospecting methods such as cold calling, direct mail and trade shows. It also covers modern approaches including social networks, search engine marketing, email marketing and display advertising. Further lead generation ideas include personal branding, webinars, blogging and video content.
It addresses common lead generation pitfalls and how to avoid them, such as diversifying channels and consistently providing value. Other topics include educating prospects through content, standing out from the competition, and reliably fulfilling customer needs. The course follows the sales pipeline from initial contact to closing a deal, with attention to follow-up communication and tracking lead activities. Participants also learn to assess the return on investment of their strategies and to build lasting customer relationships based on professionalism, reliability and integrity.