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The Pür 4-in-1 Love Your Selfie is a liquid foundation and concealer in one, sold with a pump bottle and a built-in brush applicator. It is a mineral, fragrance-free and paraben-free formula with vitamins, aimed at a natural, skin-like finish rather than full matte coverage. The 4-in-1 claim covers foundation, concealer, skincare and a soft-focus finish. It suits shoppers who want light-to-medium coverage that layers without looking heavy, and it competes with other mineral liquid foundations on ingredients rather than on shade range.
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Lowest price we've seen: $40.00 on Nov 9 at Ulta Beauty. Tracked across 1 store since Nov 9.
Owners tend to like the natural finish and the convenience of foundation plus concealer in one step. Complaints center on shade matching and on coverage being lighter than expected.
Get a flawless makeup base using a high-quality foundation. Enriched with anti-aging properties.
