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Purify Pro
Purify Pro Ceramic Ionic Hair Straightener Brush

Purify Pro Ceramic Ionic Hair Straightener Brush

Best price now

$29.49at TargetObserved at 9:02 AM

Compared across 2 stores. Prices are checked against each store and labelled with when.

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Our take on the Purify Pro Ceramic Ionic Hair Straightener Brush

The Purify Pro is a heated straightening brush rather than a flat iron: ceramic-coated, tourmaline bristles comb through hair while ionic technology aims to cut frizz. It heats in about 20 seconds, offers 3 temperature settings, auto shut-off and universal voltage for travel. It is corded and comes with only an instruction manual. At $29.49 at Target as of November 5, 2026, it sits at the low end of its recent range, with 2 stores pricing it new.

Best forQuick morning smoothing on wavy or frizzy hairBeginners who find flat irons awkwardTravelers who want dual voltageAnyone wanting a straightener under $30
Pros
  • Heats up in about 20 seconds
  • Ceramic, tourmaline and ionic combo targets frizz
  • 3 temperature settings for different hair types
  • Auto shut-off adds safety
  • Universal voltage works abroad
Cons
  • Corded, so no cordless styling
  • No plate, so it smooths rather than creates sharp, flat-iron sleekness
  • Only an instruction manual included, no heat glove or pouch
  • 3 heat levels is fewer than many flat irons offer
  • ABS plastic body feels less premium than metal builds

Purify Pro Ceramic Ionic Hair Straightener Brush prices at every store

  • TargetNew

    In stock

    $29.49Observed at 9:02 AM
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  • WalmartNew

    In stockSold by Trendilize

    $29.49Observed at 9:02 AM
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Purify Pro Ceramic Ionic Hair Straightener Brush price history

Lowest price we've seen: $29.49 on Nov 5 at Target. Tracked across 2 stores since Nov 5.

Specifications

Plate Size
No Plate
Tool Type
Hair Straightener Brush
Comb Type
Electric Comb
Suitable Hair Type
Variety of hair types and lengths, All Hair Types
Ceramic Technology
Yes
Heating Elem Highlights
Ceramic, Ionic
Heating Element Material
Ceramic
Ionic Technology
Yes
Tourmaline Technology
Yes
Temperature Settings
Multiple (Electric combs frequently feature temperature settings), 3
Heat Up Time
20 seconds
Heating Technology
Ceramic, Ionic
Included Accessories
Instruction Manual
Cordless
No
Adjustable Temperature
Yes (Electric combs frequently feature temperature settings)
Auto Shut Off
Yes
Barrel Material
Ceramic-coated
Plate Material
Ceramic
Body Material
ABS (Acrylonitrile Butadiene Styrene)
Voltage
Universal Voltage
Dual Voltage
Yes (Universal Voltage)
Power Highlights
Universal Voltage
Bristle Material
Tourmaline, Ceramic, Heat-resistant

Questions and answers

Is the Purify Pro straightener brush worth it at $29.49?
At $29.49 at Target as of November 5, 2026, it is a cheap way to try brush-style straightening. It suits quick smoothing, not salon-sharp pin-straight results.
How is it different from a flat iron?
It has no plates. Ceramic-coated bristles comb through the hair while heated, so it detangles and smooths in one pass but gives less tension and less precise straightening than a flat iron.
What are the 3 heat settings for?
Lower settings suit fine or damaged hair, higher settings suit thick or coarse hair. Start low and work up, since there is no digital display to fine-tune the temperature.
Can I use it on wet hair?
No. Heated ceramic bristles on wet hair risk damage and uneven results. Towel-dry or blow-dry first, then brush through dry hair.
Can I take it abroad?
Yes. It has universal dual voltage, so it works on 110–240V outlets. You may still need a plug adapter for the socket shape.
When is it cheapest?
It is already near the bottom of its recent range at $29.49. Small brush straighteners like this tend to dip further during Black Friday and holiday sales.
Where is the Purify Pro Ceramic Ionic Hair Straightener Brush cheapest?
At Target, for $29.49, as of our latest check.
Where can I buy the Purify Pro Ceramic Ionic Hair Straightener Brush?
2 stores we checked sell it, including Target, Walmart.