Is bakuchiol as effective as retinol?

Studies suggest bakuchiol gives similar anti-aging and firming results to retinol over about 12 weeks, with much less irritation. It works more slowly and is a better fit for sensitive skin than for anyone wanting fast results.

Can I use it in the morning?

Yes. Bakuchiol is not known to cause sun sensitivity the way retinol can, so it suits a morning routine. Follow with sunscreen as usual.

Is it fragrance-free and good for sensitive skin?

Purito lists it as fragrance-free, and the formula is aimed at dry, oily, combination and sensitive skin. Patch test first if your skin reacts easily.

How does it compare with Purito's retinol products?

This serum is the gentler route: bakuchiol and peptides instead of retinol. Choose it if retinol stings or flakes your skin; choose retinol if you want stronger, faster wrinkle results.

What is in the bottle and how do I use it?

It is a 1.0 fl oz pipette bottle of bakuchiol and peptide serum. Apply a few drops to clean skin before moisturizer, morning or night.

How should I store it?

Keep the pipette bottle closed, away from direct sun and heat, as you would any peptide serum. Bakuchiol is generally stable, but heat and light degrade the formula over time.