Compared across 12 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
It checks today's price at every store, compares the alternatives and answers in about a minute.
Straight Up is a peptide-enriched volumizing and lengthening mascara in a deep black shade, built around a clean formula rather than dramatic false-lash volume. It suits shoppers who want a natural, separated lash look with conditioning ingredients and a gluten-free formula. Against drugstore volumizers it offers cleaner ingredients and a lighter feel, but it builds volume more slowly and some users find the wear shorter than long-wear rivals.
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Store links may earn us a commission. Some prices via Klarna.
Lowest price we've seen: $24.79 on Nov 9 at JCPenney. Tracked across 12 stores since Nov 9.
Owners generally like the natural, separated lash look and the clean ingredient list. Some report lighter volume than expected and shorter wear on humid or long days.
Enhance your natural beauty with a swipe of mascara. Packed with nourishing ingredients for a healthy, glowing look.
