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The Roku Hiro is a 40-inch 1080p LED smart TV built around Roku's own streaming platform. It covers the basics well: Full HD resolution, Wi-Fi, and the Roku OS with its broad app selection and simple remote. It suits bedrooms, kitchens, dorms and second rooms where a 4K panel adds little at this size. Against budget rivals from TCL and Hisense, it trades the extra picture features those brands sometimes offer for a cleaner, faster smart interface.
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Lowest price we've seen: $119.99 on Nov 9 at Lowe's. Tracked across 1 store since Nov 9.
Owner feedback on Roku's 40-inch Hiro sets tends to focus on the easy Roku interface and simple setup rather than picture quality. Most find it fine for a bedroom or spare room, while some note average sound and limited brightness.
