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Deal.ai › Safavieh
Safavieh
Safavieh Natural Fiber Collection Square Area Rug, 12' x 12'

Safavieh Natural Fiber Collection Square Area Rug, 12' x 12'

Best price now

$72.31at Home DepotChecked 5 h ago

22% under what the other stores charge

Compared across 10 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $72.31 at Home Depot (checked Nov 15, 2026).
  • Checked at 10 stores.

Our take on the Safavieh Natural Fiber Collection Square Area Rug, 12' x 12'

This is a hand-woven jute rug from Safavieh's Natural Fiber Collection, sold in a large square size. It is chunky, thick and reversible, with no border, so it reads as a plain natural-fiber floor rather than a patterned rug. Jute is tough and affordable but coarse underfoot and slow to soften, so it suits casual, coastal and bohemian rooms more than soft family lounges. Against wool or synthetic rivals it offers more texture and a lower-cost natural look, but less cushioning and less stain resistance.

Best forBohemian and coastal living roomsLayering under a smaller patterned rugHigh-traffic, dry indoor roomsBuyers wanting a natural, undyed fiber look
Pros
  • Hand-woven chunky jute with real texture
  • Reversible, so it can be flipped for even wear
  • Borderless square shape suits large open rooms
  • OEKO-TEX Standard 100 certified
  • Thick pile adds some cushioning
Cons
  • Jute is coarse and scratchy underfoot
  • Not soft enough for bedrooms or play areas
  • Absorbs spills and is hard to clean
  • Sheds loose fibers at first
  • Heavy and awkward to move

Safavieh Natural Fiber Collection Square Area Rug, 12' x 12' prices at every store

  • Home DepotNew

    In stock

    $72.31Free shippingChecked 5 h ago
    Visit Home Depot
  • Bed Bath & BeyondNew

    In stock

    $75.21Free shippingChecked 5 h ago
    Visit Bed Bath & Beyond
  • WalmartNew

    In stockSold by SAFAVIEH

    $84.65Free shippingChecked 5 h ago
    Visit Walmart
  • TargetNew

    In stock

    $84.99Free shippingChecked 5 h ago
    Visit Target
  • eBayNew

    In stockSold by homefurnishingoutlet

    $86.00Free shippingChecked 5 h ago
    Visit eBay
  • Decor MarketNew

    In stock

    $93.00Free shippingChecked 5 h ago
    Visit Decor Market
  • Safavieh HomeNew

    In stock

    $121.00Free shippingChecked 5 h ago
    Visit Safavieh Home
  • SafaviehNew

    In stock

    $121.00Free shippingChecked 5 h ago
    Visit Safavieh
  • therugdistrict.comNew

    Availability unknown

    $119.00Checked 5 h ago
    Visit therugdistrict.com
  • RugStudio.comNew

    Availability unknown

    $172.62Free shippingChecked 5 h ago
    Visit RugStudio.com

Safavieh Natural Fiber Collection Square Area Rug, 12' x 12' price history

Lowest price we've seen: $72.31 on Nov 15 at Home Depot. Tracked across 10 stores since Nov 15.

What reviewers say

Owners of Safavieh jute rugs generally like the natural look and sturdy weave, but many mention roughness, shedding and staining.

What people mention
  • TextureCriticisedOwners say the jute feels rough and scratchy, especially barefoot.
  • SheddingCriticisedReviewers report loose fibers and shedding, mainly when new.
  • BuildPraisedBuyers describe the weave as dense and sturdy.
  • StainingCriticisedSpills and pet accidents tend to leave marks that are hard to clean.
  • LookPraisedOwners like the plain natural tone and borderless finish.

About the Safavieh Natural Fiber Collection Square Area Rug, 12' x 12'

This square area rug is hand woven from jute, a natural fiber. It has a chunky pile and a thick feel, and a borderless design in a casual, coastal style.

The rug is reversible and made for indoor use. It can serve as a base for layering rugs in a bohemian look.

Material
Jute, natural fiber
Shape
Square
Style
Casual, coastal
Construction
Hand woven
Pile type
Chunky
Pile height
0.63 cm
Thickness
Thick
Features
Borderless, reversible
Placement
Indoor
Certification
OEKO-TEX STANDARD 100

Specifications

Material
Jute, Natural Fiber
Length
9'
Width
8'
Shape
Square
Style
Casual, Coastal
Pile Height
0.63 cm
Pile Type
Chunky
Placement

Questions and answers

Is a jute rug soft enough for a living room?
It is firm and coarse, not plush. It works under furniture and over another rug, but most people would not want it as the only surface in a barefoot room.
Can this rug be reversed?
Yes, it is reversible, so you can flip it to spread wear. Check both faces for marks before flipping.
How do I clean a jute rug?
Vacuum without a beater bar and blot spills right away. Jute absorbs moisture, so avoid wet cleaning and keep it out of damp rooms.
Is it suitable for rooms with pets?
Jute is durable but absorbs accidents and holds odors. It is a risky choice for pets that mark or shed heavily.
Does it work over carpet or on its own?
It can go over low-pile carpet or on hard floors. A rug pad helps stop slipping and adds cushioning.
What does OEKO-TEX Standard 100 mean here?
It means the rug has been tested for harmful substances and meets that certification's limits.
Where is the Safavieh Natural Fiber Collection Square Area Rug, 12' x 12' cheapest?
At Home Depot, for $72.31, 22% under what the other stores charge, as of our latest check.
Where can I buy the Safavieh Natural Fiber Collection Square Area Rug, 12' x 12'?
10 stores we checked sell it, including Home Depot, Bed Bath & Beyond, Walmart, Target, eBay.
Indoor
Floor Type
Floor covering
Thickness
Thick
Construction Method
Hand Woven
Typical Users
ADULT
Care Highlights
Reversible
Certifications
OEKO-TEX STANDARD 100

Stores we've priced the Safavieh Natural Fiber Collection Square Area Rug, 12' x 12' at

  • Bed Bath & Beyond deals and prices
  • RugStudio.com deals and prices
  • Target deals and prices
  • The Home Depot deals and prices
  • Walmart deals and prices

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