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The 2025 Samsung The Frame LS03F is a 4K QLED TV built to hang like artwork: a slim chassis that sits close to the wall, an external One Connect hub feeding it through a single cable, and a matte, low-glare screen. When it is off it shows paintings from the Art Store or your own photos, with optional bezels and mat styles to finish the look. It suits people who want a TV that disappears into a living room more than they want the deepest blacks. Against OLED rivals it gives up contrast and off-angle black level, but it beats them on brightness and on blending into a wall. Reviewers of earlier Frames consistently praise the design and the art mode, and consistently flag the price premium and so-so sound.
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Lowest price we've seen: $659.99 on Nov 15 at Walmart. Tracked across 6 stores since Nov 15.
Owners of The Frame line praise how it looks on the wall and how convincing Art Mode is, and most say guests mistake it for a picture. Criticism centers on the price relative to picture quality, weak built-in speakers, and the subscription needed for the full art library.
The Samsung The Frame LS03F is a 55-inch 4K QLED smart TV that is designed to look like a picture frame. It has a slim profile that mounts flush to the wall and comes with customizable bezels. An external hub connects the TV to power and your devices with a single wire.
When you're not watching TV, it displays art. You can choose from a curated collection in the Art Store or upload your own photos, then add a mat style and color. The screen has a subtle matte texture and is virtually glare-free, so artwork looks like a real print.
For viewing, it offers AI-enhanced picture and sound and personalized viewing experiences. It supports VRR gaming at up to 4K 144Hz for smooth motion in sports and tear-free gaming.
