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Samsung 55-inch S90F OLED 4K Smart TV (2025)

Samsung 55-inch S90F OLED 4K Smart TV (2025)

Last price we saw

$1,599.99at Creation Networks, last seen Nov 1

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Our take on the Samsung 55-inch S90F OLED 4K Smart TV (2025)

The Samsung S90F is a 2025 OLED 4K smart TV in a 55-inch size, using an OLED panel with HDR support and Samsung's Tizen smart platform with Google Assistant and Amazon Alexa built in. It sits below the flagship S95F, so it skips the anti-glare coating and higher peak brightness but keeps the deep blacks and wide viewing angles OLED is known for. It has four HDMI inputs, Wi-Fi, Bluetooth, Ethernet and optical audio out. The 55-inch model weighs about 35.3 lb without its stand.

Best forMovie and streaming fans who want deep blacksDark rooms and mixed lighting living rooms
Gamers who want OLED motion and low input lag
Buyers who want a mid-range OLED rather than the flagship
Pros
  • OLED panel gives near-perfect blacks and strong contrast
  • Wide viewing angles suit off-center seating
  • Four HDMI ports cover a console, soundbar and streaming box
  • Tizen smart platform with Google Assistant and Amazon Alexa
  • Slim, flat design that wall-mounts cleanly
Cons
  • Brighter rooms can wash out the picture versus the S95F
  • No anti-glare coating like the flagship S95F
  • OLED risk of permanent burn-in with static logos and tickers
  • Peak brightness trails Mini-LED rivals in a bright room
  • Stand and wall mount sold separately on some listings

Samsung 55-inch S90F OLED 4K Smart TV (2025) prices at every store

  • Creation NetworksCheck price at Creation Networks

Samsung 55-inch S90F OLED 4K Smart TV (2025) price history

Lowest price we've seen: $1,599.99 on Nov 1 at Creation Networks. Tracked across 1 store since Nov 1.

What reviewers say

Owners and reviewers treat the S90F as a strong value OLED: excellent contrast, good color and a responsive smart system. Most criticism centers on brightness in sunny rooms and the lack of the S95F's glare handling.

Pros
  • Deep blacks and strong contrast
  • Good color accuracy out of the box
  • Smooth motion for sports and games
  • Easy setup and fast Tizen interface
Cons
  • Not bright enough for a very sunny room
  • Reflections show more than on the S95F
  • Built-in speakers are thin, so a soundbar helps

Specifications

Resolution
3840 x 2160
High Definition
Yes
HDTV Format
4K
Color
Black, Titan Black
Screen Form
Flat
Display Type
OLED
Assistant Support
Google Assistant, Amazon Alexa
HDR
Yes
Connectivity
Bluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Optical Audio
Weight
35.3 lb, 49.6 lb, 76.7 lb, 82.9 lb

Questions and answers

Is the Samsung S90F worth it over the S95F?
The S95F is brighter and has an anti-glare coating, which matters in a bright room. In a darker room the S90F gets you most of the OLED picture for less money.
Is the S90F good for gaming?
Yes. OLED gives fast pixel response and low input lag, and the four HDMI ports let you keep a console, PC and soundbar connected at once.
Will the S90F get burn-in?
Burn-in is possible on any OLED with static content like news tickers or game HUDs left on for long stretches. Varying content and using the TV's screen-care features lowers the risk.
Does the S90F come with a stand?
Most retail versions include a stand, but check the specific listing, since some sell the stand or wall mount separately.
What is in the box?
Expect the TV, its stand parts where included, a remote, a power cable and paperwork. HDMI and other cables are usually not included.
When is the S90F cheapest?
OLED prices tend to drop around Black Friday, the Super Bowl and when the next model year arrives. Watch the price history rather than buying on impulse.

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