How does the S90F compare with the S95F?

The S95F is Samsung's flagship OLED with a brighter panel and an anti-glare coating. The S90F keeps OLED contrast and gaming features but gives up some peak brightness and glare handling.

Is OLED good for a bright living room?

OLED excels in darker rooms where its per-pixel contrast shows. In a sunlit room the glossy screen reflects light and the panel cannot match the brightness of high-end LCD sets.

Does it support gaming features like high refresh rate?

Yes. Samsung markets the S90F with high refresh rate support and low input lag for consoles, along with its Game Bar settings menu.

What smart platform does it use?

It runs Samsung's Tizen platform, with built-in voice assistants and the major streaming apps preinstalled.

Should I worry about OLED burn-in?

Static logos and tickers left on for long stretches can cause image retention over time. Varying content and using screen-shift and pixel-refresh features lowers the risk.

The TV, its stand, a remote and the power cable. A wall mount is not included.

Where is the Samsung 65" Class OLED 4K Smart TV S90F (2025) cheapest?

At SKG USA, for $1,697.99, as of our latest check.

Samsung 65" Class OLED 4K Smart TV S90F (2025)

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$1,697.99at SKG USAChecked 16 h ago

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Samsung 65" Class OLED 4K Smart TV S90F (2025)

Best price now

$1,697.99at SKG USAChecked 16 h ago

Prices are checked against each store and labelled with when.

Visit SKG USA

Samsung discount code →

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Price facts

Last seen at $1,697.99 at SKG USA on Nov 14.

Our take on the Samsung 65" Class OLED 4K Smart TV S90F (2025)

The Samsung S90F is a 65-inch OLED 4K smart TV in Samsung's 2025 lineup, using an OLED panel for per-pixel light control and deep blacks. It runs Samsung's Tizen smart platform with built-in voice assistants and gaming features like high refresh rate support and low input lag. It sits below Samsung's flagship S95F, so it lacks that model's anti-glare coating and brightest panel, but keeps the core OLED picture quality. It suits movie watchers and gamers who want strong contrast in a dark room without paying flagship money.

Best forDark-room movie watchingConsole gamingStreaming-first householdsBuyers wanting OLED contrast below flagship tier

Pros

OLED panel gives deep blacks and wide viewing angles
High refresh rate and low input lag suit gaming
Tizen smart platform with built-in voice assistants
Slim design with thin bezels
Strong HDR handling for an OLED

Cons

Not as bright as Samsung's flagship S95F
Glossy screen reflects light in bright rooms
No anti-glare coating like the S95F
OLED risk of image retention with static content

Samsung 65" Class OLED 4K Smart TV S90F (2025) prices at every store

SKG USANew
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$1,697.99Checked 16 h ago
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Questions and answers

How does the S90F compare with the S95F?: The S95F is Samsung's flagship OLED with a brighter panel and an anti-glare coating. The S90F keeps OLED contrast and gaming features but gives up some peak brightness and glare handling.
Is OLED good for a bright living room?: OLED excels in darker rooms where its per-pixel contrast shows. In a sunlit room the glossy screen reflects light and the panel cannot match the brightness of high-end LCD sets.
Does it support gaming features like high refresh rate?: Yes. Samsung markets the S90F with high refresh rate support and low input lag for consoles, along with its Game Bar settings menu.
What smart platform does it use?: It runs Samsung's Tizen platform, with built-in voice assistants and the major streaming apps preinstalled.
Should I worry about OLED burn-in?: Static logos and tickers left on for long stretches can cause image retention over time. Varying content and using screen-shift and pixel-refresh features lowers the risk.
What is in the box?: The TV, its stand, a remote and the power cable. A wall mount is not included.
Where is the Samsung 65" Class OLED 4K Smart TV S90F (2025) cheapest?: At SKG USA, for $1,697.99, as of our latest check.