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The Frame Pro is Samsung's art-first TV: a matte anti-glare screen that shows paintings and photos when idle, in a slim gallery-style frame. This 65-inch LS03FW adds a Neo QLED Mini LED backlight with 120 Hz refresh and HDR, so it is a real step up in contrast and brightness over the standard Frame's edge lighting. It suits people who want a TV that disappears into a room and still handles sports and movies well. Rivals like the LG Gallery OLED and Hisense CanvasTV lean on design too, but the Frame Pro's Mini LED brightness holds up better in bright rooms, while OLED still wins on black levels.
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Lowest price we've seen: $1,347.95 on Nov 10 at Amazon. Tracked across 2 stores since Nov 10.
Owners like the matte finish and Art Mode, and most say it looks like a framed picture on the wall. Reviewers rate the brightness and glare handling above the standard Frame, but flag blooming, the art subscription and average sound.
