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The Samsung 98" The Frame LS03HE is a 98-inch QLED 4K TV built around Samsung's Art Mode, which shows paintings, photos and your own images on a matte, anti-glare screen when the TV is off. It has four HDMI ports, Wi-Fi, Bluetooth, Ethernet and voice control through Alexa and Google Assistant, plus a slim 1.2-inch profile and a black bezel that can be swapped for other frames. The size is the point: at 98 inches it competes with other jumbo 4K sets, but it trades some peak brightness and contrast against Samsung's own Neo QLED and OLED models for the matte, gallery look. It suits large living rooms and buyers who want a TV that looks like art on the wall more than a light cannon for a dark home theater.
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Lowest price we've seen: $3,323.09 on Nov 11 at Greentoe. Tracked across 17 stores since Nov 11.
Owners rate it highly for the matte screen and Art Mode, calling it a statement piece that blends into a room. The main complaints are the size and weight for installation and the contrast, which falls short of premium QLED and OLED sets.