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The Samsung The Frame LS03F is a 43-inch 4K QLED smart TV built to look like framed art on the wall. Its matte, anti-glare display and Art Mode show paintings and photos when you are not watching, and a slim profile with a near-flush wall mount helps it pass as decor. It suits people who want a TV that blends into a living room, but its 50 Hz panel and edge-lit dual-LED backlight put picture motion and contrast below Samsung's Mini-LED and OLED sets. Reviewers of The Frame line generally like the design and art features and note that bright-room glare is well handled, while black levels and off-angle viewing are the usual compromises.
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Lowest price we've seen: $797.99 on Nov 12 at Amazon. Tracked across 1 store since Nov 12.
Owners of The Frame series praise the gallery look and the matte screen that tames reflections, and many buy it mainly for Art Mode. Critics say the picture is a step behind comparably sized Mini-LED and OLED sets, especially in dark scenes and off-angle viewing.
The Samsung The Frame QE43LS03FAUXXH is a 43-inch 4K QLED Smart TV from the 2025 range. It has a flat 109.2 cm (43") screen with 3840 x 2160 resolution and a 16:9 aspect ratio. The screen is anti-reflective and has a very narrow bezel. It sits on a black legs-style stand.
The NQ4 AI Gen 2 Processor handles AI upscaling. Picture features include Quantum HDR, HDR10+ Adaptive, Filmmaker Mode, Supreme UHD Dimming and Motion Xcelerator. Gaming features include Auto Low Latency Mode, Game Motion Plus, Dynamic Black EQ, Mini Map Zoom and Super Ultra Wide Game View.
It runs Tizen and connects over Wi-Fi 5, Ethernet and Bluetooth 5.3. It supports Apple AirPlay 2 and the SmartThings app. Ambient Mode and an image gallery are included.
