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Our take on the Samsung QN75LS03A 75" The Frame 4K Ultra HD Smart QLED TV (2021)

The Samsung The Frame QN75LS03A is a 75-inch 4K QLED TV built to double as wall art. In Art Mode it shows paintings and photos with a matte, anti-glare finish instead of a black screen, and the slim frame sits close to the wall on a no-gap mount. It suits living rooms where a big black panel would be an eyesore. Picture quality is good but not class-leading for the money: rivals at this size offer brighter HDR and deeper contrast, while The Frame wins on looks and lifestyle features.

Best forLiving rooms where the TV is on show all dayBuyers who want art display between showsBright rooms with glare problemsDesign-conscious households

Pros

Matte anti-glare screen kills most reflections
Art Mode shows paintings and photos when idle
Slim profile mounts nearly flush to the wall
4K QLED panel with wide viewing angles
One Connect box keeps cables tidy
Tizen smart platform with all major apps

Cons

What reviewers say

Owners like the matte screen and Art Mode, and most say guests mistake it for a framed picture. Picture purists say blacks and HDR punch fall short of cheaper QLED and OLED sets at this size.

What people mention

Art ModePraisedOwners say the art display is the reason to buy it and looks like a real frame.
GlarePraisedThe matte coating is widely praised for cutting reflections in bright rooms.
ContrastCriticisedReviewers say dark scenes look washed out compared with OLED and mini-LED sets.

Questions and answers

Is The Frame good as a normal TV?

Yes for everyday viewing, sports and streaming. It is a solid 4K QLED, but dark-room contrast and HDR punch are weaker than OLED or mini-LED rivals.

Does Art Mode need a subscription?

The set ships with a selection of art. The full Samsung Art Store library is a paid subscription, and you can also display your own photos.

Does it come with a wall mount?

Yes, Samsung includes a slim no-gap wall mount in the box. A stand is sold separately.

What is the One Connect box for?

It holds the inputs and connects to the TV by a single thin cable, so devices and cables stay out of sight.

Is it good for gaming?

It supports 4K at 120Hz on one HDMI input with low lag, which suits consoles. It lacks the advanced gaming features of Samsung's higher-tier sets.

How does it compare with the newer Frame?

Newer models add slightly better processing and brightness. The 2021 version still delivers the same matte art-display experience for less.

Samsung QN75LS03A 75" The Frame 4K Ultra HD Smart QLED TV (2021)