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The Frame Pro is Samsung's art-first TV, now built on Neo QLED with Mini LED backlighting instead of the plain QLED panel of earlier Frames. The 85-inch version pairs a 4K 144Hz panel with a matte anti-glare finish, so it doubles as a big gallery piece and a serious gaming display. It suits people who want a TV that looks like art on the wall and don't want to give up brightness or motion handling. Against the standard Frame it is brighter with better contrast; against Samsung's own flagship Neo QLEDs it gives up some peak brightness and dimming zones in exchange for the art mode and slim profile.
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Lowest price we've seen: $3,997.99 on Nov 9 at Newegg. Tracked across 2 stores since Nov 9.
Owners of The Frame line praise the gallery look and matte screen, and reviewers say the Pro's Neo QLED panel fixes the older model's weak contrast and brightness. Criticism centers on blooming, the cost of art subscriptions and bezels, and the size and weight of the 85-inch set.
