
Samsung The Frame 65" 4K Ultra HDR Smart QLED TV
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Our take on the Samsung The Frame 65" 4K Ultra HDR Smart QLED TV
The Frame is Samsung's art-first 4K QLED TV: in Art Mode it shows paintings and photos with a matte, anti-glare finish instead of a black screen. The 65-inch panel covers the full QLED feature set, including HDR, 120Hz gaming support and the Tizen smart platform. It suits buyers who want a TV that blends into a living room and doubles as decor. Against standard QLED sets it gives up some peak brightness and contrast for that matte look, and the optional bezel and easel stand are extras.
- Matte, anti-glare screen reads like a framed print
- Art Mode shows artwork and photos when idle
- Slim profile sits close to the wall
- Full QLED picture features and 120Hz gaming support
- Tizen smart platform with all major streaming apps
Samsung The Frame 65" 4K Ultra HDR Smart QLED TV prices at every store
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What reviewers say
Owners like how The Frame disappears into a room and shows art convincingly. Picture-focused reviewers say the matte screen trades punch and black depth for that effect.
- Matte screenMixedOwners like the glare-free look, but reviewers say it lowers contrast and black depth.
- Art ModePraisedBuyers say artwork looks convincing and the TV blends into the room when idle.
- BrightnessCriticisedReviewers note it is dimmer than Samsung's brighter QLED models, especially in HDR.
Questions and answers
- What is Art Mode?
- It displays paintings, photos or your own images when you are not watching TV, with a motion sensor that turns the screen off when the room is empty.
- Is it good for gaming?
- Yes. It supports 120Hz refresh and variable refresh rate for consoles, though its matte panel is less punchy than glossy gaming TVs.
- Do I need a bezel?
- No. The TV works without one, but magnetic bezels in different finishes are sold separately to complete the frame look.
- How does it compare with a standard Samsung QLED?
- It shares the QLED panel and smart platform but uses a matte coating and gives up some brightness and contrast for the art-display effect.
- Does it come with a wall mount?
- It includes a slim wall mount designed to sit close to the wall. A stand is sold separately.
- Can I display my own photos?
- Yes. You can upload images through the SmartThings app and show them in Art Mode.













