Samsung The Frame LS03F 4K Ultra HDR OLED Tizen TV
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Our take on the Samsung The Frame LS03F 4K Ultra HDR OLED Tizen TV
The Frame LS03F is Samsung's art-first 4K TV: in Art Mode it shows paintings, photos or your own images on a matte, low-reflection screen instead of a black rectangle. It runs Tizen, with Samsung's app library, voice assistants and the Art Store. Against rivals, its anti-glare matte finish and slim gallery-style design are the draw, but the same matte layer softens contrast compared with glossy OLED sets, and the picture is a step behind dedicated home-theater OLEDs. It suits people who want a TV that looks like decor in a living room more than a dark-room cinema screen.
- Matte, anti-glare screen keeps reflections down in bright rooms
- Art Mode displays paintings and photos when you are not watching
- Slim, gallery-style frame sits close to the wall
- Tizen OS with a full app library and voice assistants
- One Connect box keeps cables off the wall
Samsung The Frame LS03F 4K Ultra HDR OLED Tizen TV prices at every store
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What reviewers say
Owners like the look and the matte screen, and many buy it mainly for Art Mode. Picture purists say the anti-glare layer costs contrast and that the panel is not the brightest for HDR.
- Matte screenMixedOwners praise the low glare but say blacks and contrast look flatter than on glossy TVs.
- Art ModePraisedBuyers say displaying art and photos is the main reason they chose it.
- BrightnessCriticisedReviewers note HDR highlights are less punchy than on the brightest LCD sets.
Questions and answers
- Is The Frame a real OLED TV?
- Samsung's Frame line uses LCD panels with a matte coating, not OLED. The name here says OLED, but the Frame's known design is a matte LCD, so check the panel type on the listing before buying.
- What is Art Mode and do I need a subscription?
- Art Mode shows paintings, photos or your own images when the TV is idle. Some art is free, but the full Art Store catalog needs a subscription.
- Does the matte screen hurt picture quality?
- It cuts reflections well, but it also softens contrast and black levels compared with glossy screens. In a bright room most people prefer the trade-off; in a dark room a glossy OLED looks better.
- Can I mount it flush to the wall?
- Yes. The Frame is designed for a slim wall mount that sits close to the wall, and the One Connect box keeps cables away from the screen.
- Do I need a soundbar?
- For everyday TV the built-in speakers are fine, but for movies owners commonly add a soundbar or a Samsung sound system.
- Is it good for gaming?
- It supports 4K gaming with low input lag in Game Mode, but its matte panel and modest brightness make it a better living-room set than a competitive gaming display.
