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The Frame is Samsung's art-first 4K QLED TV: in Art Mode it shows curated paintings from the Samsung Art Store instead of a black screen, and its matte Glare Free panel plus the included Slim Fit wall mount make it hang like a real picture frame. It suits people who want a TV that disappears into a living room and who watch in bright rooms, since the anti-glare coating holds up better than glossy panels. Against ordinary QLED sets it trades some peak brightness and contrast for design and art, and against cheaper art TVs it wins on the size of the art library and the range of optional bezels. Owners like the look and the glare handling; the common complaints are the cost of the art subscription and the modest built-in sound.
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Lowest price we've seen: $1,119.99 on Nov 14 at Amazon. Tracked across 2 stores since Nov 14.
Owners praise The Frame as a design piece that looks like art on the wall and handles glare well in bright rooms. Criticism centers on the art subscription, average built-in audio and picture quality that trails dedicated home-theater sets.
The Frame is a 65-inch 4K smart TV designed to look like a framed picture on the wall. It has a Glare Free QLED display and comes with a Slim Fit Wall Mount that sits flush against the wall. All ports are built into the TV body, and the TV lifts away from the wall for easier port access.
In Art Mode, the TV shows artwork from the Samsung Art Store, which has over 5,000 works. Art Mode uses adaptive brightness, a matte finish and a motion sensor. The sensor turns the screen on when someone enters the room and adjusts brightness and color to the room's lighting. It works only in Art Mode and must be turned on in Settings. The Art Store includes 30 refreshed artworks each month, and a paid subscription is required for all of its art. Magnetic bezels in various colors and styles are sold separately.
Smart features run on One UI Tizen and include Samsung TV Plus, with 2,700+ free streaming options and 750+ subscription-free channels. Auto HDR Remastering makes non-HDR content look like HDR. Gaming support includes a 144Hz refresh rate with variable refresh rate. DLG 240Hz works only with PC-connected games that support it, and it reduces image resolution. Network-based smart services require a Samsung Account and an internet connection.
