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The Frame QN85LS03D is Samsung's 75-inch 4K art TV: a matte, anti-glare LCD that shows paintings, photos and its Art Store library when idle, and hangs nearly flush at about an inch deep. It uses edge-lit LED backlighting with no local dimming, so dark scenes and bright HDR highlights are weaker than on Samsung's Mini-LED Neo QLED sets, though it adds 120Hz VRR gaming, four HDMI inputs, Dolby Atmos and Tizen apps. Buyers pick it for the gallery look and the matte finish that kills reflections; they accept the contrast trade-off. Owners praise the design and the art mode, and criticise black levels, brightness and the cost of art subscriptions and bezels.
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Reviewers like the matte finish and gallery styling but consistently mark it down for contrast and HDR punch compared with Mini-LED sets. Owners say it disappears into the room and gets compliments, while some find the picture flat in dark scenes.
