Samsung UE43RU7400 43" Dynamic Crystal Colour HDR Smart 4K TV
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$858.29at Click 3 ClickChecked Nov 12
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The Samsung RU7400 is a 43-inch 4K LED TV from Samsung's 2019 lineup. Its headline feature is Dynamic Crystal Colour, a wide-gamut panel Samsung claims shows over a billion colours, backed by HDR10+ support and the Bixby voice assistant. It suits bedrooms, small living rooms and secondary rooms where a compact 4K set with smart apps is enough. Against rivals it stands out on colour handling and Samsung's Tizen app platform, but it is an edge-lit LCD with limited black levels and modest built-in sound, so serious movie rooms are better served by sets with full-array local dimming.
In stockShips from the UK · priced in GBP (£645.00) · duties may applyReturn policy
Owners generally rate the RU7400 well as a value 4K set for everyday viewing, praising colour and the smart interface. Criticism centres on HDR brightness, black uniformity and sound quality.
The Samsung UE43RU7400 is a 43-inch smart 4K TV with a Dynamic Crystal Color display. The display shows more than one billion colors, which Samsung says is 64 times more than conventional UHD TVs. HDR adds detail in both dark and bright scenes. A UHD Processor adapts the picture, and non-4K content is upscaled to 4K.
UHD Dimming divides the screen into zones and adjusts tone, brightness and sharpness separately. The slim design has a clean cable solution to keep cables out of sight.
The Smart Hub puts apps and connected devices in one place. The Universal Guide recommends shows and content. Samsung TV Plus offers 4K UHD movies and other content. The TV can recognize background music and show the song name and where to listen to it. Bixby on TV handles voice control, and one remote controls the TV and connected devices. The TV works with Bixby, Alexa and Google Assistant, and connects to compatible smart devices through SmartThings. A compatible phone and app are required.
