Is this the same scent as the men's Unforgivable?

No. This is the women's version, a fruitier floral built around the same Unforgivable name, not a unisex copy of the men's cologne.

How long does it last?

As a parfum, it typically lasts most of a day on skin, longer on clothing. Owners commonly report six to eight hours.

It works for both, but the sweet, warm character suits evenings and cooler weather best. Use fewer sprays for daytime.

Two to three sprays on pulse points is enough. It projects strongly, so more can be overpowering in close spaces.

It is a large bottle for a parfum and suits regular wear. If you are new to the scent, try a smaller size or a sample first.

Rated 4.6 out of 5 from 541 ratings.

13 stores we checked sell it, including eBay, ShopSimon, GiftExpress, Fragrance Rack Shop, ThePerfumeSpot.com.

At GiftExpress, for $24.95, as of our latest check.

$24.95at GiftExpressChecked Nov 2

Compared across 13 stores. Prices are checked against each store and labelled with when.

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