StoreDeal.ai store
Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Serta › Bed Pillows
Serta
Serta King Soft Down Fiber Side Sleeper Bed Pillow 300 Thread Count

Serta King Soft Down Fiber Side Sleeper Bed Pillow 300 Thread Count

Best price now

$76.99at TargetChecked Nov 9

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

Visit Target

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Last seen at $76.99 at Target on Nov 9.

Our take on the Serta King Soft Down Fiber Side Sleeper Bed Pillow 300 Thread Count

This is a king-size side-sleeper pillow from Serta with a cotton shell at 300 thread count and a down-and-feather fiber fill. The king size gives side sleepers a long surface to bunch and support the head and neck, and the feather blend holds shape better than all-down fills. It sits in the middle of the market: softer and loftier than polyester pillows, but less firm than memory foam or buckwheat options. Reviewers of feather-blend pillows generally like the plush feel and complain about flattening and feather poking through the shell over time.

Best forSide sleepers who want a soft, lofty pillowKing-size beds and couples who share pillowsShoppers who prefer natural down and feather fill over foamBack and stomach sleepers who like a low-to-medium loft
Pros
  • King size gives generous room to bunch and shape the pillow
  • Down and feather fill feels plush and breathes better than foam
  • 300 thread count cotton shell is smooth and quiet
  • Feather blend holds loft longer than all-down fills
  • Soft enough to fold for side-sleeper neck support
Cons
  • Feather fill can flatten with use and needs regular fluffing
  • Down and feather may trigger allergies and is not vegan
  • Feather quills can work through the shell over time
  • Soft loft may be too low for firm-pillow sleepers
  • Spot clean or professional cleaning only, not machine washable

Serta King Soft Down Fiber Side Sleeper Bed Pillow 300 Thread Count prices at every store

  • TargetNew

    In stock

    $76.99Free shippingChecked Nov 9
    Visit Target

Store links may earn us a commission. Price via Klarna.

Serta King Soft Down Fiber Side Sleeper Bed Pillow 300 Thread Count price history

Lowest price we've seen: $76.99 on Nov 9 at Target. Tracked across 1 store since Nov 9.

What reviewers say

Owners of down-and-feather pillows like this style for its soft, hotel-like feel and cool sleep, but many report flattening and some feather leakage after months of use.

What people mention
  • LoftMixedOwners like the initial plushness but say the pillow flattens and needs regular fluffing.
  • Feather leakageCriticisedSome report feather quills working through the cotton shell over time.
  • SoftnessMixedSide sleepers who like a soft pillow are happy, while firm-pillow sleepers find it too low.
  • TemperaturePraisedThe down and feather fill breathes and sleeps cooler than foam.
  • CleaningCriticisedThe fill is not machine washable, so upkeep means spot cleaning or professional cleaning.

Specifications

Pillow Size
KingSource
Monochrome or Multicolored
MonochromeSource
Filling
Down, FeathersSource
Material
CottonSource

Questions and answers

Is this pillow good for side sleepers?
Yes, if you like a soft pillow. The king size gives room to bunch it under the neck, but firm-pillow sleepers may find the loft too low.
Is it machine washable?
No. Down and feather pillows are usually spot cleaned or professionally cleaned, and machine washing can clump the fill.
Will feathers poke through?
Some owners of feather-blend pillows report quills working through the shell over time. A pillow protector helps reduce this.
Is it good for allergy sufferers?
Down and feather fill can trigger dust and feather allergies. People with sensitivities should consider a down-alternative or polyester pillow instead.
How does it compare with a memory foam pillow?
It is softer, cooler and more moldable, but it offers less firm support and needs fluffing, while foam holds its shape without upkeep.
Does it come in other sizes?
This listing is the king size. Serta also makes standard and queen pillows in similar down-fiber lines, so check the size before buying.
Where is the Serta King Soft Down Fiber Side Sleeper Bed Pillow 300 Thread Count cheapest?
At Target, for $76.99, as of our latest check.

Shoppers also compared

  • N
    Nest Bedding Easy Breather Side Sleeper Pillow
    Nest Bedding Easy Breather Side Sleeper Pillow
  • C
    CloudAlign Pillow
    CloudAlign Pillow
  • H
    Harmony Pillow
    Harmony Pillow
  • E
    EZBY Side Sleeper Pillow with Arm Hole
    EZBY Side Sleeper Pillow with Arm Hole
  • M
    Mainstays Back & Side Sleeper Bed Pillow
    Mainstays Back & Side Sleeper Bed Pillow
  • D
    Down Alternative Bed Pillows, Set of 2
    Down Alternative Bed Pillows, Set of 2
  • P
    Premium Original Adjustable Pillow
    Premium Original Adjustable Pillow
  • S
    Shein Adjustable Height Side Sleeper Pillow Fluffy Grey
    Shein Adjustable Height Side Sleeper Pillow Fluffy Grey

Stores we've priced the Serta King Soft Down Fiber Side Sleeper Bed Pillow 300 Thread Count at

  • Target deals and prices

More from Serta

  • S
    Serta Down Side Sleeper Bed 18.0 H x 26.0 W x 4.0 D
    Serta Down Side Sleeper Bed 18.0 H x 26.0 W x 4.0 D
  • S
    Serta White Goose Feather Down Back Sleeper 20.0 H x 28.0 W x 4.0 D
    Serta White Goose Feather Down Back Sleeper 20.0 H x 28.0 W x 4.0 D
  • S
    Serta PerfectSleeper Cool Ice Firm Support Pillow
    Serta PerfectSleeper Cool Ice Firm Support Pillow
  • S
    Serta Extra Zen Medium Density Bed Pillows
    Serta Extra Zen Medium Density Bed Pillows
  • S
    Sertapedic Chill Nites Cooling Balanced Support Pillow, Standard/Queen
    Sertapedic Chill Nites Cooling Balanced Support Pillow, Standard/Queen
  • S
    Serta Down Essence Firm Bed Pillow - White
    Serta Down Essence Firm Bed Pillow - White
  • S
    Serta White Down Fiber Side Sleeper Pillow
    Serta White Down Fiber Side Sleeper Pillow
  • S
    Serta Heated Mattress Pad Queen with Dual Zone Control
    Serta Heated Mattress Pad Queen with Dual Zone Control
All Serta deals and products →

More bed pillows

  • S
    Sealy Firm Support Back Side Sleeper Cotton White
    Sealy Firm Support Back Side Sleeper Cotton White
  • B
    Bestier Shredded Memory Foam Bed Pillows 2 Pack
    Bestier Shredded Memory Foam Bed Pillows 2 Pack
  • S
    Sealy Cool Comfort Jumbo Bed Pillow Set of 2
    Sealy Cool Comfort Jumbo Bed Pillow Set of 2
  • S
    Sweet Home Collection Pillows 2 Pack King
    Sweet Home Collection Pillows 2 Pack King
  • C
    Casper Original 2-pack
    Casper Original 2-pack
  • C
    Casper Essential
    Casper Essential
  • S
    St. James Home White Goose Feather Bed Pillows 2 Pack
    St. James Home White Goose Feather Bed Pillows 2 Pack
  • S
    Sweet Home Collection Down and Feather Cotton Bed Pillow, Set of 2
    Sweet Home Collection Down and Feather Cotton Bed Pillow, Set of 2