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Simpletics Hair Clay is a styling clay built on bentonite clay, beeswax, coconut oil and castor oil. It promises a strong but flexible hold with a true matte finish, plus texture and strand separation for a lived-in look. It is aimed at people who want structure without shine and a formula free of parabens and sulfates. Against typical clays and pomades, it leans on natural oils and clay rather than heavy waxes or synthetic shine, so it suits matte styles more than glossy, slicked ones.
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Simpletics Hair Clay is a styling clay that gives a natural, matte look with strong, flexible hold. It is made with bentonite clay, beeswax and natural oils. It adds texture and volume, and it defines and separates strands while leaving hair soft and touchable.
Bentonite clay absorbs excess oil for a true matte finish with no shine. The hold gives structure without stiffness, and the style can be restyled throughout the day. It works on all hair types, from short crops to longer textured styles.
To use it, take a fingertip-sized amount and warm it between your palms until soft. Work it through dry or slightly damp hair, from roots to ends. Shape and define your style, and add a little more for extra hold.
