Soft-Focus Perfecting Primer is a makeup base meant to blur the look of pores, fine lines and wrinkles and help foundation stay put through the day. It pairs oil control with a rich botanical blend of shea butter, avocado butter, jojoba, rice bran oil, coconut and vanilla bean, so it moisturizes while it mattifies. That combination suits people with oily or combination skin who still want a comfortable, non-drying base. Compared with lightweight silicone-blur primers, it leans heavier and more nourishing, which some shoppers will like and very oily or acne-prone skin may not.
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Rated 4.7 out of 5 from 35 ratings, buyers mostly report smoother-looking skin and longer-lasting foundation. A few find the rich, botanical texture heavier than expected.
Soft-Focus Perfecting Primer is applied under foundation as the first step in a makeup routine. It gives a diffused, smooth look, helps control oily skin through the day, and helps minimize the look of pores, fine lines and wrinkles. It also helps keep foundation in place all day.
The concentrated formula is vegan and made with organic botanical ingredients, including avocado butter, shea butter, rice bran oil, coconut, jojoba and vanilla bean. These ingredients moisturize and protect the skin, leaving it soft and silky smooth. Silica creates the soft-focus effect and absorbs excess oil.
The primer is ultra concentrated. Warm a small amount with your fingers first, or dab it on the face and wait 10 to 20 seconds. Then smooth it over the whole face in upward and outward circular motions. For dry skin, or for easier application, apply the Organic Facial Serum just before the primer.
