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Firmeza is Sol de Janeiro's firming body oil, a lightweight macadamia-oil blend scented like the brand's Bum Bum Cream. It is meant to moisturize and give skin a smoother, tighter look, not to replace a body lotion. The 3.4 fl oz bottle is small, so it suits targeted use on legs, stomach and arms. Compared with plain body oils, it sells on the Cheirosa 62 scent and the firming claim; the effect is cosmetic and temporary, and the scent is strong.
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Lowest price we've seen: $49.99 on Nov 10 at Rue La La. Tracked across 1 store since Nov 10.
Owners mostly praise the scent and the glow it leaves on skin. Many say it absorbs faster than expected for an oil. The firming claim draws the most doubt, and some find the fragrance too strong for daily use.
