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Deal.ai › Sony
Sony
Sony 55" 4K HDR LED Smart TV

Sony 55" 4K HDR LED Smart TV

Best price now

$699.99at Coles ComputersChecked Nov 12

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Price facts

  • Last seen at $699.99 at Coles Computers on Nov 12.

Our take on the Sony 55" 4K HDR LED Smart TV

The Sony BRAVIA 3 is a 55-inch 4K LED smart TV built on Google TV with Google Assistant and a 4K HDR Processor X1, Triluminos Pro and 4K X-Reality PRO. It is a solid mid-range set for streaming and PS5 owners, with exclusive PlayStation 5 features and Sony Pictures Core high-bitrate movies. It lacks the full-array local dimming and high refresh rate of Sony's step-up models, so contrast and motion trail the X90L and OLED sets, and its built-in sound is ordinary.

Best forPS5 and console gamersGoogle TV streamersEveryday living-room viewingShoppers who want Sony processing at the entry level
Pros
  • Google TV with all major streaming apps built in
  • 4K HDR Processor X1 with Triluminos Pro and 4K X-Reality PRO
  • PlayStation 5 exclusive features and game-ready picture modes
  • Sony Pictures Core app for high-bitrate 4K films
  • Google Assistant voice control built in
  • Slim profile and standard 300 x 300 mm VESA mount
Cons
  • Edge-lit LED without full-array local dimming, so blacks look gray in dark scenes
  • 60 Hz panel limits motion smoothness for fast games
  • Built-in speakers are clear but thin on bass
  • Peak brightness is modest for bright, sunlit rooms

Sony 55" 4K HDR LED Smart TV prices at every store

  • Coles ComputersNew

    In stock

    $699.99Checked Nov 12
    Visit Coles Computers

Also available at

  • 365 WholesaleCheck price at 365 Wholesale

Sony 55" 4K HDR LED Smart TV price history

Lowest price we've seen: $699.99 on Nov 12 at Coles Computers. Tracked across 1 store since Nov 12.

What reviewers say

Owners and reviewers treat the BRAVIA 3 as a dependable entry-level Sony: easy Google TV setup, good color and processing for the money, and a natural fit for a PS5. Most criticism centers on contrast and black levels from the edge-lit panel and on sound that needs a soundbar.

What people mention
  • Picture contrastCriticisedOwners say dark scenes look washed out because the edge-lit panel has no local dimming.
  • Google TVPraisedReviewers find the Google TV interface quick and easy to navigate with apps in one place.
  • GamingPraisedPS5 owners like the console-specific features and responsive feel for games.
  • SoundCriticisedReviewers say the built-in speakers are clear but thin, so many add a soundbar.
  • MotionMixedThe 60 Hz panel is fine for casual viewing but shows blur in fast sports and action.
  • SetupPraisedBuyers describe unboxing, stand assembly and account sign-in as straightforward.

About the Sony 55" 4K HDR LED Smart TV

This Sony BRAVIA 3 is a 55-inch class 4K Ultra HD LED smart TV with a 54.6-inch diagonal screen. It runs Google TV with Google Assistant and brings streaming apps together in one place. It also offers high-bitrate 4K UHD movies through the SONY PICTURES CORE app.

Picture quality comes from the 4K HDR Processor X1, Triluminos Pro and 4K X-Reality PRO. Triluminos Pro covers over a billion colors. Motionflow XR reduces blur in fast action. The TV supports 4K HDR, Dolby Vision and Dolby Atmos.

For PlayStation 5, it has Auto HDR Tone Mapping and Auto Genre Picture Mode. A Game Menu puts picture settings and assist features in one place.

Screen size
55" class (54.6" diagonal)
Resolution
4K Ultra HD
Display type
LED
Picture processing
4K HDR Processor X1, Triluminos Pro, 4K X-Reality PRO, Motionflow XR
HDR and audio
4K HDR, Dolby Vision, Dolby Atmos
Smart platform
Google TV with Google Assistant
Gaming features
Auto HDR Tone Mapping, Auto Genre Picture Mode, Game Menu (PlayStation 5)
Size without stand
48.54" W x 28.07" H x 2.83" D
Weight without stand
35.3 lb
Size with stand
48.63" W x 30.88" H x 13.25" D
Weight with stand
36.0 lb
VESA
300 x 300 mm

Questions and answers

Is the Sony BRAVIA 3 good for PS5 gaming?
Yes. It has PS5-specific features and low input lag, but its 60 Hz panel caps fast games at 60 fps and motion is less smooth than on 120 Hz sets.
Does it have local dimming?
No. It is an edge-lit LED TV, so black levels and contrast are weaker than full-array models like the X90L, especially in a dark room.
What is included in the box?
The TV, its tabletop stand, remote, power cable and quick-start guide. A wall mount is not included; it uses a 300 x 300 mm VESA pattern.
Which streaming apps does it support?
Google TV carries the major services, including Netflix, Disney+, YouTube and Prime Video, plus the Sony Pictures Core app for high-bitrate 4K movies.
Is it bright enough for a sunny room?
It handles average rooms, but its HDR brightness is modest. In a very bright room with direct sun, a brighter set will hold up better.
Does it need a soundbar?
Not strictly, but the built-in speakers are light on bass. Most reviewers recommend a soundbar or sound system for movies and games.
Where is the Sony 55" 4K HDR LED Smart TV cheapest?
At Coles Computers, for $699.99, as of our latest check.
Where can I buy the Sony 55" 4K HDR LED Smart TV?
2 stores we checked sell it, including Coles Computers, 365 Wholesale.

Stores we've priced the Sony 55" 4K HDR LED Smart TV at

  • Coles Computers deals and prices

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