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Deal.ai › Sony
Sony
Sony 98-inch BRAVIA 7 II True RGB LED 4K HDR Smart TV K-98XR70M2

Sony 98-inch BRAVIA 7 II True RGB LED 4K HDR Smart TV K-98XR70M2

5(1 rating)

Best price now

$8,999.99at Merlin's TVChecked Nov 12

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Price facts

  • Last seen at $8,999.99 at Merlin's TV on Nov 12.

Our take on the Sony 98-inch BRAVIA 7 II True RGB LED 4K HDR Smart TV K-98XR70M2

The Sony BRAVIA 7 II K-98XR70M2 is a 98-inch 4K HDR smart TV built around Sony's True RGB LED backlight, which uses independently controlled red, green and blue LEDs instead of a white backlight with a color filter. That design targets richer color, higher brightness and tighter contrast control than standard LED sets, and it puts the BRAVIA 7 II in the upper-middle of Sony's lineup, below the flagship Bravia 9. At 98 inches it is a room-dominating set aimed at large living rooms and dedicated home theaters. Buyers weighing it against OLED should expect more brightness and no burn-in risk, but less precise per-pixel black control.

Best forLarge living rooms and media roomsBright rooms with lots of daylightMovie and sports viewing on a big screenBuyers who want Sony processing without flagship pricing
Pros
  • True RGB LED backlight with independent red, green and blue LEDs
  • Very large 98-inch canvas for immersive viewing
  • High brightness suits bright rooms
  • Sony's XR processor handles upscaling and motion well
  • Google TV smart platform with broad app support
Cons
  • LED backlight cannot match OLED per-pixel blacks
  • 98 inches needs a very large wall and wide viewing distance
  • Heavy and awkward to install; professional mounting is wise
  • Upscaling lower-resolution content shows softness at this size

Sony 98-inch BRAVIA 7 II True RGB LED 4K HDR Smart TV K-98XR70M2 prices at every store

  • Merlin's TVNew

    In stockReturn policy

    $8,999.99Checked Nov 12
    Visit Merlin's TV

About the Sony 98-inch BRAVIA 7 II True RGB LED 4K HDR Smart TV K-98XR70M2

The Sony BRAVIA 7 II XR70M2 is a 98-inch 4K HDR Smart TV. It uses True RGB LED technology, which Sony says improves contrast, brightness and color accuracy.

True RGB uses independently controlled three-color RGB LEDs. This brings richer color to the picture from every seat.

Screen size
98 inches
Resolution
4K
HDR
4K HDR
Display technology
True RGB LED with independently controlled three-color RGB LEDs
Smart features
Smart TV
Model
K-98XR70M2

Questions and answers

What is True RGB LED on this Sony TV?
It is a backlight made of separately controlled red, green and blue LEDs rather than white LEDs behind a color filter. Sony says this gives richer color and better contrast control than a conventional LED backlight.
How does the BRAVIA 7 II compare with the Bravia 9?
The Bravia 9 sits above it in Sony's lineup with a denser mini-LED backlight and more dimming zones. The BRAVIA 7 II uses True RGB LEDs and costs less, but gives up some peak brightness and black-level precision.
Is a 98-inch TV too big for my room?
At 98 inches the screen is roughly 7 feet wide, so plan on sitting at least 9 to 12 feet back for comfortable viewing. Check that the wall, doorway and stairwell can take the set before buying.
Does it support 4K 120Hz gaming?
Yes, the BRAVIA 7 II is a 4K HDR set with HDMI 2.1 inputs aimed at current consoles and PCs, including high frame rate modes. Check the specific port labels for the features you need.
What smart platform does it use?
It runs Google TV, which bundles streaming apps, voice search and casting in one interface. It also works with Sony's BRAVIA Cam accessories for video calls and picture adjustments.
Should I choose this over an OLED?
Choose this if you want a very large screen with high brightness and no burn-in risk. An OLED gives deeper blacks and better off-angle contrast, but large OLED sizes are limited and dimmer in bright rooms.
Where is the Sony 98-inch BRAVIA 7 II True RGB LED 4K HDR Smart TV K-98XR70M2 cheapest?
At Merlin's TV, for $8,999.99, as of our latest check.
What do buyers say about the Sony 98-inch BRAVIA 7 II True RGB LED 4K HDR Smart TV K-98XR70M2?
Rated 5 out of 5 from 1 ratings.

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