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The Sony Bravia XR-55X90K is a 55-inch 4K LED TV with full-array local dimming and Sony's Cognitive Processor XR. It runs Google TV and is aimed at movie and sports viewers who want strong contrast and accurate color without stepping up to OLED. Against OLED and mini-LED rivals it gives up some black depth and peak brightness, but it handles reflections well and upscales older content cleanly. Owners and reviewers generally rate its picture and motion highly, while sound and off-angle viewing draw more mixed notes.
In stock
Lowest price we've seen: $954.81 on Nov 13 at Velan Store. Tracked across 1 store since Nov 13.
Reviewers and owners praise the X90K's contrast, color accuracy and motion for the money, and many call it one of the better LED sets in its class. Complaints center on weak built-in audio, visible blooming and off-angle contrast loss.
This is the Sony Bravia XR-55X90K, a 55-inch (138.8 cm) Ultra HD (4K) LED smart TV that runs Google TV. It was launched in 2022.
The TV has a total sound output of 20 W.
