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The Sony BRAVIA 3 K55S30 is Sony's entry-level 55-inch 4K HDR LED TV, built on Google TV with Google Assistant, Alexa and Siri support. It covers the basics well: four HDMI inputs, Wi-Fi, Ethernet and Bluetooth, plus the main streaming apps built in. It is a direct-lit LED panel without local dimming or a high refresh rate, so it trails Sony's Mini LED and OLED sets on contrast and motion. It suits buyers who want Sony's processing and Google TV smart platform at the low end of the range, and who watch mostly streaming, broadcast and casual gaming rather than dark-room movies or competitive play.
Availability unknown
Lowest price we've seen: $629.99 on Nov 13 at Best Buy. Tracked across 1 store since Nov 13.
Owners of Sony's entry 4K sets generally praise the smart platform, setup and upscaling, while criticising black levels and brightness against pricier models.
The Sony BRAVIA 3 K55S30 is a 55-inch smart TV with a flat LED display. It has a 4K resolution of 3840 x 2160 and supports HDR.
It connects through Wi-Fi, Bluetooth, Ethernet, USB and HDMI. It supports Netflix, Prime Video, YouTube and Disney+, and works with Google Assistant, Amazon Alexa and Siri.
