StoreDeal.ai store
Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Sony › TVs
Sony
Sony BRAVIA 9 K65XR90 65-inch Mini LED TV

Sony BRAVIA 9 K65XR90 65-inch Mini LED TV

Best price now

$4,199.99at Best BuyChecked 5 h ago

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

Visit Best Buy

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Lowest price today: $4,199.99 at Best Buy (checked Nov 11, 2026).

Our take on the Sony BRAVIA 9 K65XR90 65-inch Mini LED TV

The BRAVIA 9 is Sony's flagship 4K Mini LED TV, built around a dense backlight with thousands of dimming zones and very high peak brightness. It stands out for accurate, cinema-style picture processing, strong anti-glare coating and a built-in sound system that works without a soundbar. It suits movie and sports fans in bright rooms who want a premium all-rounder. Against OLED rivals it goes brighter and avoids burn-in, but blacks and off-angle viewing are slightly behind OLED, and it sits above the step-down BRAVIA 7 in brightness and audio.

Best forBright living roomsMovie and sports fansBuyers skipping a soundbarGamers wanting a big, bright 4K panel
Pros
  • Very high brightness for HDR and daytime viewing
  • Dense Mini LED backlight with strong local dimming
  • Excellent motion handling for sports and games
  • Accurate out-of-box picture in Filmmaker mode
  • Built-in sound with screen-as-speaker technology
  • Four HDMI 2.1 ports, useful for consoles and PCs
Cons
  • Blooming around bright objects on dark scenes
  • Narrow viewing angles compared with OLED
  • Heavy, deep chassis needs a sturdy stand
  • Premium price for a 65-inch set
  • Google TV interface can feel busy

Sony BRAVIA 9 K65XR90 65-inch Mini LED TV prices at every store

  • Best BuyNew

    In stock

    $4,199.99Free shippingChecked 5 h ago
    Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Sony BRAVIA 9 K65XR90 65-inch Mini LED TV price history

$4,199.99$4,199.99
Nov 9Nov 11

Lowest price we've seen: $4,199.99 on Nov 9 at Best Buy. Tracked across 1 store since Nov 9.

What reviewers say

Reviewers rate the BRAVIA 9 among the best bright-room LCD TVs, praising its HDR punch, color accuracy and built-in audio. Owners like the picture and sound without extra gear, while some note blooming and off-angle washout.

What people mention
  • BrightnessPraisedOwners and reviewers say HDR highlights and daytime viewing look vivid and punchy.
  • BloomingCriticisedSome note halos around bright objects against dark backgrounds.
  • Viewing anglesCriticisedColors and contrast drop when sitting off to the side.
  • SoundPraisedThe screen-as-speaker audio is called clear and surprisingly full for a TV.
  • MotionPraisedSports and fast action are described as smooth and clean.
  • BuildMixedThe set feels solid but is heavy and deep, which complicates wall mounting.

Specifications

Screen Resolution
3840x2160 (4K Ultra HD)Source
Bluetooth
YesSource
Release Year
2024Source
HDR
YesSource
Screen Size (")

Questions and answers

Is the BRAVIA 9 worth it over the BRAVIA 7?
The 9 is brighter, has more dimming zones and much better built-in sound. Choose the 7 if you mainly watch in a dark room and use a soundbar.
How does it compare with OLED TVs?
It goes brighter and has no burn-in risk, which suits bright rooms and sports. OLED still wins on black levels and off-angle viewing.
Is the built-in sound good enough without a soundbar?
Yes for most rooms. Reviewers call it clear and full, though a dedicated subwoofer still adds low-end weight.
Does it support 4K 120Hz gaming?
Yes. It has HDMI 2.1 ports with 4K 120Hz, VRR and ALLM, which suit PS5, Xbox Series X and PCs.
What sizes does the BRAVIA 9 come in?
It is sold in several large sizes, including 65, 75 and 85 inches. This listing is the 65-inch model.
Does it need a stand or wall mount?
It includes a stand, but the set is heavy and deep, so check your furniture or wall mount rating before setup.
Where is the Sony BRAVIA 9 K65XR90 65-inch Mini LED TV cheapest?
At Best Buy, for $4,199.99, as of our latest check.

Stores we've priced the Sony BRAVIA 9 K65XR90 65-inch Mini LED TV at

  • Best Buy deals and prices

More from Sony

  • S
    Sony Bravia 8 II K55XR80M2 55-inch 4K QD-OLED TV
    Sony Bravia 8 II K55XR80M2 55-inch 4K QD-OLED TV
  • S
    Sony K65XR80M2 65-inch Bravia 8 II QD-OLED TV
    Sony K65XR80M2 65-inch Bravia 8 II QD-OLED TV
  • S
    Sony BRAVIA 8 II K55XR80M2 55-inch QD-OLED TV
    Sony BRAVIA 8 II K55XR80M2 55-inch QD-OLED TV
  • S
    Sony K65XR80M2 65-inch Bravia 8 II QD-OLED 4K TV
    Sony K65XR80M2 65-inch Bravia 8 II QD-OLED 4K TV
65.0
Source
Surround Sound Formats
Dolby AtmosSource
Display
Mini-LEDSource
  • S
    Sony BRAVIA 9 II XR90M2 True RGB 4K HDR Google TV
    Sony BRAVIA 9 II XR90M2 True RGB 4K HDR Google TV
  • S
    Sony 75 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 9 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation 5 (K-75XR90)
    Sony 75 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 9 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation 5 (K-75XR90)
  • S
    Sony 65 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 9 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation 5 (K-65XR90)
    Sony 65 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 9 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation 5 (K-65XR90)
  • S
    Sony 85 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 9 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation 5 (K-85XR90)
    Sony 85 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 9 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation 5 (K-85XR90)
  • All Sony deals and products →

    More mini-led tvs

    • S
      Samsung QN70HD Neo QLED Mini LED 4K Vision AI Smart TV with 5-Year Coverage 65-inch
      Samsung QN70HD Neo QLED Mini LED 4K Vision AI Smart TV with 5-Year Coverage 65-inch
    • L
      LG Gallery LX7B Mini LED 4K Smart TV with Frame 65-inch
      LG Gallery LX7B Mini LED 4K Smart TV with Frame 65-inch
    • T
      TCL M8LF Series 4K UHD HDR Mini LED Smart TV with Fire TV 75-inch
      TCL M8LF Series 4K UHD HDR Mini LED Smart TV with Fire TV 75-inch
    • V
      Vizio Mini LED 4K QLED HDR Smart TV 75-inch
      Vizio Mini LED 4K QLED HDR Smart TV 75-inch
    • T
      TCL 98" Class QM9K Series 4K UHD HDR QD-Mini LED Smart TV with Google TV
      TCL 98" Class QM9K Series 4K UHD HDR QD-Mini LED Smart TV with Google TV
    • P
      Panasonic W85C 65-inch 4K QD Mini-LED Google TV
      Panasonic W85C 65-inch 4K QD Mini-LED Google TV
    • T
      TCL 50" QM5K QD-Mini LED 4K Smart TV (2025)
      TCL 50" QM5K QD-Mini LED 4K Smart TV (2025)
    • T
      TCL M8LF Series 4K UHD HDR Mini LED Smart TV with Fire TV 55-inch
      TCL M8LF Series 4K UHD HDR Mini LED Smart TV with Fire TV 55-inch