Sony Bravia XR XR-77A95L A95L Series 77" Class OLED TV 4K

Intelligent and powerful TV processing

See how real your entertainment can be with immersive depth and lifelike picture quality powered by Sony’s intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye.

Our best color ever

Experience our widest palette of colors with breakthrough QD-OLED panel technology. Enhanced by XR Triluminos Max millions of self-illuminating individual pixels deliver more saturation and brightness to every color revealing all the exquisite detail.

Feel immersive realism with pure black and our brightest colors

Drastically transform the look and feel of your favorite content with enhanced QD-OLED contrast and color. By pairing our QD-OLED panel and XR OLED Contrast Pro see up to 200 color brightness compared to conventional OLED TVs.

The entertainment you love. With help from Google

With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV takes streaming and live TV to the next level bringing together your favorite entertainment from across your apps and organizing it all just for you.

Movies on us with BRAVIA CORE

With the BRAVIA CO