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Deal.ai › Sony › HDR TVs
Sony
Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV (2024)

Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV (2024)

5(4 ratings)

Best price now

$2,549.99at WalmartChecked Nov 8

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Price facts

  • Last seen at $2,549.99 at Walmart on Nov 8.

Our take on the Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV (2024)

The Sony Bravia XR80 is Sony's 2024 OLED flagship, sold here in a 77-inch size. It pairs an OLED panel with Sony's XR processor, a 120Hz refresh rate and full gaming support (VRR, ALLM, PS5 Auto HDR Tone Mapping and Auto Genre Picture Mode). Audio comes from Acoustic Surface Audio+, which vibrates the screen itself, backed by a 50W 2.1-channel setup with front and side speakers. It suits movie and sports fans who want deep blacks and wide viewing angles, and PS5 owners who want a console-tuned picture. Against rivals it leans on Sony's processing and calibration modes rather than brightness bragging rights.

Best forMovie and streaming fans who want deep OLED blacksPS5 owners who want console-tuned gaming featuresWide-seating rooms where viewing angles matterBuyers who want built-in Google TV and AirPlay
Pros
  • OLED panel gives per-pixel contrast and wide viewing angles
  • XR processor with XR Clear Image, Triluminos Pro and Contrast Booster 15
  • 120Hz panel with VRR and ALLM for smooth gaming
  • PS5 Auto HDR Tone Mapping and Auto Genre Picture Mode
  • Acoustic Surface Audio+ with 50W 2.1-channel sound
  • Google TV with Chromecast, AirPlay and HomeKit built in
Cons
  • OLED brightness trails the brightest LED and Mini LED sets in bright rooms
  • Static logos and tickers can risk burn-in over long viewing
  • 77-inch panel is heavy and needs a wide stand or wall mount
  • Only four HDMI ports for a full console and soundbar setup
  • No Dolby Vision gaming at 120Hz on some inputs

Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV (2024) prices at every store

  • WalmartNew

    In stockSold by Walts TVReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $2,549.99Free shippingChecked Nov 8
    Visit Walmart

What reviewers say

Owners of Sony's OLED sets praise the picture depth, motion handling and the screen-as-speaker sound. Complaints center on peak brightness in sunny rooms and the risk of burn-in with static content.

What people mention
  • Picture qualityPraisedOwners say the OLED panel delivers deep blacks and rich color, especially in dark rooms.
  • BrightnessMixedViewers in bright rooms say it does not match the brightest LED sets.
  • GamingPraisedPS5 owners like the auto tone mapping and low-lag game mode.
  • SoundPraisedThe Acoustic Surface Audio+ speakers are described as clear and surprisingly full.
  • Burn-inCriticisedSome owners worry about static logos and tickers leaving marks over time.
  • SetupMixedThe stand and cable routing are tidy, but the large panel is awkward to lift and mount.

About the Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV (2024)

The Sony Bravia K77XR80 is a 77-inch OLED TV with a 3840 x 2160 (4K) resolution, a 16:9 aspect ratio and a 120Hz refresh rate. Picture features include XR Triluminos Pro, XR Contrast Booster 15, XR Clear Image, XR Motion Clarity and Live Colour Technology. It is IMAX Enhanced.

It runs Google TV, with the Google Play Store and Chromecast built in. It also works with Apple AirPlay and Apple HomeKit. For gaming, it offers PlayStation 5 Auto HDR Tone Mapping, PlayStation 5 Auto Genre Picture Mode, VRR and ALLM.

The 2.1-channel audio system delivers 50W through front and side speakers and uses Acoustic Surface Audio+. Voice Zoom 3, Acoustic Center Sync and room and user position compensation are included. The TV has a seamless edge bezel, cable management and an underlay 4-position stand.

Screen size
77 in
Display
OLED
Resolution
3840 x 2160 (4K)
Aspect ratio
16:9
Refresh rate
120Hz
Processor
XR Processor
Smart platform
Google TV, Google Play Store, Chromecast built-in, Apple AirPlay, Apple HomeKit
Gaming
VRR, ALLM, PlayStation 5 Auto HDR Tone Mapping, PlayStation 5 Auto Genre Picture Mode
Calibrated modes
Netflix Adaptive Calibrated Mode, Sony Pictures Core Calibrated, Prime Video Calibrated, Auto Calibration with CalMAN
Audio
50W 2.1 channel, front and side speakers, Acoustic Surface Audio+, Voice Zoom 3
Connectivity
Bluetooth, Wi-Fi, Ethernet

Specifications

screen_size
77 inSource
color
SilverSource

Questions and answers

Is the Sony Bravia XR80 worth it over a cheaper OLED?
It costs more than budget OLEDs but adds Sony's XR processing, Acoustic Surface Audio+ and PS5-specific gaming modes. If you want the best motion and sound from the panel itself, it earns the premium.
How does it compare with Sony's A95L?
The A95L uses a QD-OLED panel with higher brightness and wider color. The XR80 is the more affordable OLED line and still offers Sony's processing and gaming features.
Does it support 4K at 120Hz for PS5 and Xbox?
Yes. It has a 120Hz panel with VRR and ALLM, plus PS5 Auto HDR Tone Mapping and Auto Genre Picture Mode. Two of the four HDMI ports support the full 4K 120Hz feature set.
What is in the box?
The TV, a voice remote with batteries, the AC power cord, a quick setup guide and operating instructions. A screen cleaner spray and cloth are also included.
Can I wall-mount it?
Yes. It uses a 300x300 VESA pattern. The panel is large and heavy, so use a mount rated for its weight and get help lifting it.
Does it have AirPlay and Chromecast?
Yes. It has Chromecast built in, plus Apple AirPlay and HomeKit support, alongside Bluetooth and Wi-Fi.
Where is the Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV (2024) cheapest?
At Walmart, for $2,549.99, as of our latest check.
What do buyers say about the Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV (2024)?
Rated 5 out of 5 from 4 ratings.

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Ports
4 x HDMI (eARC/ARC), optical, 2 x USB, RS232C
Accessibility
TalkBack, menu timeout settings, power on volume settings
Other features
Bravia Sync, ECO Dashboard, iManual, built-in mic switch, SORPLAS
VESA mount
300 x 300
Dimensions
67.50" W x 16.00" D x 39.88" H
Color
Dark Silver
In the box
Voice remote control and batteries, AC power cord, operating instructions, quick setup guide
Warranty
1-year manufacturer warranty; residential use only
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