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Sony
Sony K77XR80PAEP 77-inch TV

Sony K77XR80PAEP 77-inch TV

3(1,100 ratings)

Best price now

$2,299.99at Schaefer'sChecked 1 h ago

28% under what the other stores charge

Compared across 7 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $2,299.99 at Schaefer's (checked Nov 11, 2026).
  • Checked at 7 stores.

Our take on the Sony K77XR80PAEP 77-inch TV

The Sony K77XR80PAEP is a 77-inch OLED TV with 4K resolution and a 120 Hz refresh rate. It supports HDR, Google Assistant, Alexa, and Siri, and has two HDMI ports. The OLED panel delivers deep blacks and wide viewing angles, but the limited HDMI inputs may be a drawback for some. Reviewers praise the picture quality but note the high price and potential burn-in risk.

Best forMovie loversGamersSmart home usersLarge rooms
Pros
  • Excellent picture quality with deep blacks
  • Wide viewing angles
  • Supports multiple voice assistants
  • 120 Hz refresh rate for smooth motion
Cons
  • Only two HDMI ports
  • Potential for burn-in with static content
  • High price compared to LED TVs
  • Average sound quality

Sony K77XR80PAEP 77-inch TV prices at every store

  • Schaefer'sNew

    In stock

    $2,299.99Checked 1 h ago
    Visit Schaefer's
  • Jetson's ApplianceNew

    In stock

    $2,299.99Checked 1 h ago
    Visit Jetson's Appliance
  • ShopNew

    In stockSold by Shop app

    $3,074.00Checked 1 h ago
    Visit Shop
  • Best BuyNew

    In stock

    $3,199.99Free shippingChecked 1 h ago
    Visit Best Buy
  • Younes ElectricNew

    In stock

    $3,799.00Checked 1 h ago
    Visit Younes Electric
  • Voomi SupplyNew

    In stock

    $8,078.82Checked 1 h ago
    Visit Voomi Supply
  • Zaytoun SolutionsNew

    Availability unknown

    $4,368.18Checked 1 h ago
    Visit Zaytoun Solutions

Store links may earn us a commission. Some prices via Klarna.

Sony K77XR80PAEP 77-inch TV price history

Lowest price we've seen: $2,299.99 on Nov 11 at Schaefer's. Tracked across 7 stores since Nov 11.

What reviewers say

  • 3 / 51,100 ratings

Reviewers generally praise the Sony K77XR80PAEP for its stunning OLED picture quality and wide viewing angles. However, some criticize the limited HDMI ports and the high price. A few mention concerns about burn-in and average sound.

What people mention
  • Picture qualityPraisedReviewers consistently praise the OLED panel for its deep blacks, vibrant colors, and excellent contrast.
  • HDMI portsCriticisedMany complain that two HDMI ports are insufficient for connecting multiple devices like consoles and soundbars.
  • PriceCriticisedSome find the TV expensive compared to similar-sized LED models.
  • Sound qualityMixedWhile some find the built-in speakers adequate, others say they lack bass and recommend a soundbar.
  • Burn-inCriticisedA few reviewers express concern about static logos causing permanent burn-in on the OLED screen.

About the Sony K77XR80PAEP 77-inch TV

The Sony K77XR80PAEP is a 77-inch flat OLED TV in black. It has a 4K resolution of 3840 x 2160 and supports HDR. The refresh rate is 120 Hz, and the viewing angle is 178°.

The TV connects through Bluetooth, Wi-Fi, USB, HDMI and Ethernet, and it has 2 HDMI ports. It works with Google Assistant, Amazon Alexa and Siri. Netflix and Prime Video are supported streaming services.

Screen size
77 inches
Display type
OLED, flat screen
Resolution
3840 x 2160 (4K)
HDR
Yes
Refresh rate
120 Hz
Viewing angle
178°
HDMI ports
2
Connectivity
Bluetooth, Wi-Fi, USB, HDMI, Ethernet
Voice assistants
Google Assistant, Amazon Alexa, Siri
Streaming
Netflix, Prime Video

Specifications

Resolution
3840 x 2160
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
OLED
Assistant Support
Google Assistant, Amazon Alexa, Siri
HDR

Questions and answers

Is this TV good for gaming?
Yes, the 120 Hz refresh rate and low input lag make it suitable for gaming, but the two HDMI ports may limit multiple console connections.
Does it support HDR formats like Dolby Vision?
It supports HDR10 and HLG, but Dolby Vision is not specified. Check Sony's official specs for confirmation.
What is the risk of burn-in?
OLED TVs can suffer burn-in from static images over time. Vary content and enable screen savers to reduce risk.
Can I mount it on a wall?
Yes, it is VESA compatible, but you will need a mount that supports the TV's size and weight.
Does it have a built-in tuner?
Yes, it has a built-in digital tuner for over-the-air broadcasts.
Where is the Sony K77XR80PAEP 77-inch TV cheapest?
At Schaefer's, for $2,299.99, 28% under what the other stores charge, as of our latest check.
What do buyers say about the Sony K77XR80PAEP 77-inch TV?
Rated 3 out of 5 from 1,100 ratings.
Where can I buy the Sony K77XR80PAEP 77-inch TV?
7 stores we checked sell it, including Best Buy, Schaefer's, Jetson's Appliance, Shop, Younes Electric.

Stores we've priced the Sony K77XR80PAEP 77-inch TV at

  • Best Buy deals and prices
  • Jetson's Appliance deals and prices
  • Schaefer's deals and prices
  • Shop deals and prices

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Connectivity
Bluetooth, Wi-Fi, USB, HDMI, Ethernet
Supported Streaming Services
Netflix, Prime Video
Screen Size
77 inches
HDMI Ports
2 HDMI ports
Viewing Angle
178° viewing angle
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