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The Sony K85XR70 is an 85-inch 4K LCD TV in Sony's 2024 Bravia 7 line, using a Mini LED full-array backlight with local dimming. It runs Google TV and supports the main HDR formats, with Sony's picture processing and gaming features. It is built for large living rooms and bright rooms where a big, bright LCD makes more sense than an OLED. Against OLED rivals it gives up perfect blacks and wide viewing angles, but it holds brightness better and avoids burn-in risk.
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Lowest price we've seen: $4,099.99 on Nov 10 at Best Buy. Tracked across 1 store since Nov 10.
Owners and reviewers treat the Bravia 7 as a strong bright-room LCD with good contrast for its class. Most criticism centers on blooming around bright highlights and off-angle picture quality.
